Blog

: Insights

Featured image for “How do we ensure promotional materials are sustainable?”

12th May 2022
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Insights

How do we ensure promotional materials are sustainable?


During the pandemic, there was a rise in the merchandise sent directly to consumers as webinars did not provide the consumer with the same interaction as they were used to,...
Featured image for “What is the purpose of a brand? ”

20th April 2022
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Insights

What is the purpose of a brand? 


Your brand purpose is who you are and why your brand does what you do, so it is essential that you have a clear purpose that tells your consumers what...
Featured image for “How to promote intangible products or services using a field marketing agency”

31st March 2022
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Field Marketing
Insights

How to promote intangible products or services using a field marketing agency


When marketing an intangible product or service, you may be stuck on ideas. Without the physical aspect of a product to showcase, your brand must discover new and innovative ways...
Featured image for “Tackling 2022′ Marketing Challenges Head-on: How to select your channel strategy”

9th March 2022
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Digital Marketing
Insights

Tackling 2022′ Marketing Challenges Head-on: How to select your channel strategy


Knowing which channel strategy to use for your brand can be tricky as you will want to get your marketing right. Wasting time and effort on campaigns that do not...
Featured image for “GottaBe!’s rebranding process: why is it important to rebrand?”

3rd March 2022
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Celebrations
Insights
News

GottaBe!’s rebranding process: why is it important to rebrand?


As you may have seen by now, GottaBe! have just unveiled our new logo in celebration of our 14th birthday! To mark the occasion, we have relaunched our podcast Marketing Goodies....
Featured image for “How to market to Gen-Z”

24th February 2022
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Digital Marketing
Insights

How to market to Gen-Z


We often hear people talk about the purchasing power Gen Z  hold, but how does this affect marketers in 2022? Well, the generation that grew up with technology and has...
Featured image for “How to hashtag in 2022”

16th February 2022
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Digital Marketing
Insights

How to hashtag in 2022


You may have seen a hashtag # whilst scrolling on social media but not know their purpose or why anyone bothers using them. 2022 has seen many developments in technology...
Featured image for “The rising trend of video – why is video content becoming so popular?”

2nd February 2022
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Digital Marketing
Insights

The rising trend of video – why is video content becoming so popular?


With video marketing statistics trending at an all-time high. The number of businesses using video as a marketing tool has increased by 41% since 2016. GottaBe! will investigate the rising trend of...
Featured image for “Tackling 2022′ Marketing Challenges Head-on: How to measure the effectiveness of offline campaigns”

28th January 2022
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Insights

Tackling 2022′ Marketing Challenges Head-on: How to measure the effectiveness of offline campaigns


Measuring the effectiveness of offline ads is not as simple as reading the tools built into your digital marketing systems, but it is important! Understanding how to measure the effectiveness...
Featured image for “How to measure brand sentiment effectively”

19th January 2022
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Digital Marketing
Insights

How to measure brand sentiment effectively


Sentiment can be hard to define as there is no singular measure. We must look at various metrics when measuring brand sentiment as this will give us a better understanding...
Featured image for “Tackling 2022′ Marketing Challenges Head-on: How to prove return on investment”

14th January 2022
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Digital Marketing
Insights

Tackling 2022′ Marketing Challenges Head-on: How to prove return on investment


ROI or return on investment is something we see a lot in marketing, it is widely discussed and the best way to measure your marketing efforts. However, a recent report that surveyed...
Featured image for “Reasons to measure advertising effectiveness”

5th January 2022
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Digital Marketing
Insights

Reasons to measure advertising effectiveness


Measuring the effectiveness of advertising is essential as it provides marketers with insight into the campaign’s return on investment. It can also build a necessary part of attaining buy-in from...
Featured image for “Marketing Challenges 2022: How to get quality leads”

21st December 2021
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Digital Marketing
Influencer marketing
Insights

Marketing Challenges 2022: How to get quality leads


Understanding how to get quality leads is one of the marketers’ biggest challenges, and this is more prevalent as we head into 2022, with consumers overwhelmed by choice. 37% of...
Featured image for “Marketing challenges 2022 – How to reach the right audience”

15th December 2021
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Digital Marketing
Events
Field Marketing
Insights

Marketing challenges 2022 – How to reach the right audience


Knowing how to reach the right audience is key to delivering an effective campaign. By understanding your audience your brand can create targeted ads that meet consumer needs. We will...
Featured image for “GottaBe! Festive Opening Hours 2021”

10th December 2021
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Insights
News

GottaBe! Festive Opening Hours 2021


Another year comes to an end… and what a year it has been for us! 2021 has been a time of uncertainty for us all as we discovered post-pandemic life,...