Blog

: Insights

Featured image for “How to measure brand sentiment effectively”

19th January 2022
 / 
Digital Marketing
Insights

How to measure brand sentiment effectively


Sentiment can be hard to define as there is no singular measure. We must look at various metrics when measuring brand sentiment as this will give us a better understanding...
Featured image for “Tackling 2022′ Marketing Challenges Head-on: How to prove return on investment”

14th January 2022
 / 
Digital Marketing
Insights

Tackling 2022′ Marketing Challenges Head-on: How to prove return on investment


ROI or return on investment is something we see a lot in marketing, it is widely discussed and the best way to measure your marketing efforts. However, a recent report that surveyed...
Featured image for “Reasons to measure advertising effectiveness”

5th January 2022
 / 
Digital Marketing
Insights

Reasons to measure advertising effectiveness


Measuring the effectiveness of advertising is essential as it provides marketers with insight into the campaign’s return on investment. It can also build a necessary part of attaining buy-in from...
Featured image for “Marketing Challenges 2022: How to get quality leads”

21st December 2021
 / 
Digital Marketing
Influencer marketing
Insights

Marketing Challenges 2022: How to get quality leads


Understanding how to get quality leads is one of the marketers’ biggest challenges, and this is more prevalent as we head into 2022, with consumers overwhelmed by choice. 37% of...
Featured image for “Marketing challenges 2022 – How to reach the right audience”

15th December 2021
 / 
Digital Marketing
Events
Field Marketing
Insights

Marketing challenges 2022 – How to reach the right audience


Knowing how to reach the right audience is key to delivering an effective campaign. By understanding your audience your brand can create targeted ads that meet consumer needs. We will...
Featured image for “GottaBe! Festive Opening Hours 2021”

10th December 2021
 / 
Insights
News

GottaBe! Festive Opening Hours 2021


Another year comes to an end… and what a year it has been for us! 2021 has been a time of uncertainty for us all as we discovered post-pandemic life,...
Featured image for “Do you need to have a brand purpose to be successful in modern consumerism?”

7th December 2021
 / 
Insights

Do you need to have a brand purpose to be successful in modern consumerism?


Brand purpose is the what, why, and how of your business and it is more than the products or services you sell. It helps your brand to stand out in...
Featured image for “Social media marketing – a guide to tools you might not be aware of”

23rd November 2021
 / 
Digital Marketing
Insights

Social media marketing – a guide to tools you might not be aware of


Social media is constantly evolving, and features continue to be added. It can sometimes seem overwhelming when trying to keep up with the latest digital advancements. The team here at...
Featured image for “Paid Social Advertising – Utilising retargeting to maximise Return on Investment”

26th October 2021
 / 
Digital Marketing
Insights

Paid Social Advertising – Utilising retargeting to maximise Return on Investment


Paid social advertising is growing and brands are expected to spend one-fifth of their marketing budget on social media ads – invesp. Using what you know about your audience to...
Featured image for “F2F activations in the Festive period”

21st October 2021
 / 
Events
Experiential Marketing
Field Marketing
Insights

F2F activations in the Festive period


There are many opportunities in the festive period for your brand to reach a target audience. Face to face marketing was restricted during the Covid – 19 pandemic, with restrictions...
Featured image for “How Effective Is Out Of Home Advertising?”

26th August 2021
 / 
Insights

How Effective Is Out Of Home Advertising?


As we head away from the COVID-19 pandemic we think about the most effective ways to reach a target audience and successfully market products and services. “Out of home marketing...
Featured image for “Women Are Increasingly Starting Their Own Businesses!”

9th June 2021
 / 
Insights
News

Women Are Increasingly Starting Their Own Businesses!


Research shows that every pound invested in developing female entrepreneurship provides a greater return on investment than a pound invested in a growing male-owned enterprise. Unfortunately, despite this, only 1/3...
Featured image for “The Guide To Effective Merchandising”

2nd June 2021
 / 
Insights

The Guide To Effective Merchandising


It is surprising how many brands neglect POS (Point of Sale) merchandising of independent stores. Some stores could be displaying your brand incorrectly, with out-of-date branding, promotions or worse of...
Featured image for “How To Make The Most Of Your Promotional Staff”

19th May 2021
 / 
Events
Field Marketing
Insights

How To Make The Most Of Your Promotional Staff


The UK is soon to fully open once again, HURRAY! Check out how to make the most of it with promotional staffing solutions with GottaBe!...
Featured image for “What Is Experiential Marketing?”

13th May 2021
 / 
Field Marketing
Insights

What Is Experiential Marketing?


Experience is behind many successful marketing campaigns, find out more about Experiential Marketing today....