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Introducing TikTok’s ground-breaking new offering… “Out-of-Phone”. This solution extends TikTok’s influence from the palm of your hand to your everyday life....

By prioritising long-term relationships over short-term gains, businesses can solidify their brand’s position, drive repeat purchases, and transform patrons into advocates. Read this blog post to find out more....

Every organisation depends on marketing to reach a wider audience, but this challenge is even more pronounced for non-profit organisations. Read our ultimate guide on marketing a non-profit organisation....

A promotional material that is eco-friendly...

Connecting with students year-round is essential for your business’s long-term success as a brand. Considering the changing demands, tastes, and purchasing power of students, they represent a significant demographic. By...

According to a recent survey,  82% of customers said they would follow the recommendations of a micro-influencer. In recent years, the creator economy has been a major drive for reaching audiences and driving...

Freshers’ fairs are a major attraction for students starting at their new colleges or universities. A fresher’s fair is an event where businesses and organisations meet with incoming students to...

There are many ways to attract audiences to your brand but attracting the right audience or a hard-to-reach one can be more complex, especially if you are unsure where to...

Financial services are a product that everybody needs, no matter where you originate from, what language you speak or where you choose to reside. So, you would assume it is...

The rise in the popularity of authenticity is nothing new, but as we begin 2023, we must recognise its power for brands and why the trend is so important to...

As we begin 2023, it is impossible not to consider the marketing challenges that we may come up against. But with planning and preparation, it is possible to get ahead...

This year, an unprecedented 16 Christmas ads achieved five-star scores. Ordinarily just 1% of ads in testing reach the top rank, and in 2021 only two Christmas ads made the...

Instagram has seen a backlash following its trial stages of full-screen sharing as they move toward becoming a predominantly video-sharing platform. Most likely due to fears amidst the rise in...

TikTok for those who don’t know is a short-form video hosting platform with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million...

For most live events, it’s necessary to have some brand ambassadors/promoters there working. Brand ambassadors are a sincere, authentic, and credible way of marketing your brand. Nowadays, traditional advertising tactics...