: Influencer marketing

9th October 2023
/
The Rise of the ‘Chefluencer’
One remarkable trend in influencer marketing that has gained traction and popularity is the emergence of ‘chefluencers’. These culinary content creators are changing the online food culture....

28th August 2023
/
Why Brands Are Prioritising Micro-influencers Over Macro-influencers
One remarkable shift that has taken the marketing world by storm is the growing preference for nano and micro-influencers over their macro counterparts from brands utilising Influencer Marketing....

15th August 2023
/
The different types of influencers – by follower count
Did you know that Influencer Marketing is one of the top-performing forms of marketing for generating an ROI?
Yet, when it comes to influencer marketing, one of the most prominent challenges brands face is identifying the most suitable influencers for their campaigns....

17th July 2023
/
,
Power of Micro-influencers: Why You Should Consider Micro-influencers in Your Marketing Campaigns
According to a recent survey, 82% of customers said they would follow the recommendations of a micro-influencer. In recent years, the creator economy has been a major drive for reaching audiences and driving...

21st November 2022
/
,
,
Will a video-focused Instagram see success or downfall?
Instagram has seen a backlash following its trial stages of full-screen sharing as they move toward becoming a predominantly video-sharing platform. Most likely due to fears amidst the rise in...

31st October 2022
/
,
,
Four reasons why your business should use TikTok
TikTok for those who don’t know is a short-form video hosting platform with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million...

1st September 2022
/
,
,
How to get the most when working with promotional staff
For most live events, it’s necessary to have some brand ambassadors/promoters there working. Brand ambassadors are a sincere, authentic, and credible way of marketing your brand. Nowadays, traditional advertising tactics...

8th August 2022
/
,
,
How to select the right influencer for your brand
Influencers are always a deep subject to discuss when it comes to marketing. That style of marketing has risen over the years. Using influencers comes with many questions, from picking...

4th August 2022
/
,
,
,
How Gen Z is finding edutainment in ‘fintech’ brands on TikTok
Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...

18th July 2022
/
,
,
,
,
The future of marketing in the metaverse
Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...

17th May 2022
/
Influencers micro or macro – What is the most effective for your brand?
Brands are projected to spend $15 billion on influencer marketing during 2022, but where they invest that money is unique to the campaign targets. There has been a long-term debate over the...

21st December 2021
/
,
,
Marketing Challenges 2022: How to get quality leads
Understanding how to get quality leads is one of the marketers’ biggest challenges, and this is more prevalent as we head into 2022, with consumers overwhelmed by choice. 37% of...

8th October 2021
/
What brands should be utilising influencer marketing?
Influencer marketing can be advantageous to the right brand, but it will not suit all. Influencer marketing has been growing in popularity for many years now and does not seem...