: Influencer marketing
17th May 2022
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Influencers micro or macro – What is the most effective for your brand?
Brands are projected to spend $15 billion on influencer marketing during 2022, but where they invest that money is unique to the campaign targets. There has been a long-term debate over the...
21st December 2021
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Marketing Challenges 2022: How to get quality leads
Understanding how to get quality leads is one of the marketers’ biggest challenges, and this is more prevalent as we head into 2022, with consumers overwhelmed by choice. 37% of...
8th October 2021
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What brands should be utilising influencer marketing?
Influencer marketing can be advantageous to the right brand, but it will not suit all. Influencer marketing has been growing in popularity for many years now and does not seem...