Blog

: Influencer marketing

Featured image for “The Rise of the ‘Chefluencer’”

9th October 2023
 / 
Influencer marketing

The Rise of the ‘Chefluencer’


One remarkable trend in influencer marketing that has gained traction and popularity is the emergence of ‘chefluencers’. These culinary content creators are changing the online food culture....
Featured image for “Why Brands Are Prioritising Micro-influencers Over Macro-influencers”

28th August 2023
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Influencer marketing

Why Brands Are Prioritising Micro-influencers Over Macro-influencers


One remarkable shift that has taken the marketing world by storm is the growing preference for nano and micro-influencers over their macro counterparts from brands utilising Influencer Marketing....
Featured image for “The different types of influencers – by follower count”

15th August 2023
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Influencer marketing

The different types of influencers – by follower count


Did you know that Influencer Marketing is one of the top-performing forms of marketing for generating an ROI? Yet, when it comes to influencer marketing, one of the most prominent challenges brands face is identifying the most suitable influencers for their campaigns....
Featured image for “Power of Micro-influencers: Why You Should Consider Micro-influencers in Your Marketing Campaigns”

17th July 2023
 / 
Influencer marketing
Insights

Power of Micro-influencers: Why You Should Consider Micro-influencers in Your Marketing Campaigns


According to a recent survey,  82% of customers said they would follow the recommendations of a micro-influencer. In recent years, the creator economy has been a major drive for reaching audiences and driving...
Featured image for “Will a video-focused Instagram see success or downfall?”

21st November 2022
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Digital Marketing
Influencer marketing
Insights

Will a video-focused Instagram see success or downfall?


Instagram has seen a backlash following its trial stages of full-screen sharing as they move toward becoming a predominantly video-sharing platform. Most likely due to fears amidst the rise in...
Featured image for “Four reasons why your business should use TikTok”

31st October 2022
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Digital Marketing
Influencer marketing
Insights

Four reasons why your business should use TikTok


TikTok for those who don’t know is a short-form video hosting platform with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million...
Featured image for “How to get the most when working with promotional staff”

1st September 2022
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Events
Influencer marketing
Insights

How to get the most when working with promotional staff


For most live events, it’s necessary to have some brand ambassadors/promoters there working. Brand ambassadors are a sincere, authentic, and credible way of marketing your brand. Nowadays, traditional advertising tactics...
Featured image for “How to select the right influencer for your brand”

8th August 2022
 / 
Digital Marketing
Influencer marketing
Insights

How to select the right influencer for your brand


Influencers are always a deep subject to discuss when it comes to marketing. That style of marketing has risen over the years. Using influencers comes with many questions, from picking...
Featured image for “How Gen Z is finding edutainment in ‘fintech’ brands on TikTok”

4th August 2022
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Digital Marketing
Experiential Marketing
Field Marketing
Influencer marketing

How Gen Z is finding edutainment in ‘fintech’ brands on TikTok


Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...
Featured image for “The future of marketing in the metaverse”

18th July 2022
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Digital Marketing
Events
Field Marketing
Influencer marketing
Insights

The future of marketing in the metaverse


Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...
Featured image for “Influencers micro or macro – What is the most effective for your brand?”

17th May 2022
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Influencer marketing

Influencers micro or macro – What is the most effective for your brand?


Brands are projected to spend $15 billion on influencer marketing during 2022, but where they invest that money is unique to the campaign targets. There has been a long-term debate over the...
Featured image for “Marketing Challenges 2022: How to get quality leads”

21st December 2021
 / 
Digital Marketing
Influencer marketing
Insights

Marketing Challenges 2022: How to get quality leads


Understanding how to get quality leads is one of the marketers’ biggest challenges, and this is more prevalent as we head into 2022, with consumers overwhelmed by choice. 37% of...
Featured image for “What brands should be utilising influencer marketing?”

8th October 2021
 / 
Influencer marketing

What brands should be utilising influencer marketing?


Influencer marketing can be advantageous to the right brand, but it will not suit all. Influencer marketing has been growing in popularity for many years now and does not seem...