: Experiential Marketing

13th November 2023
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The Dos and Don’ts of Experiential Marketing
Experiential marketing is one of the most powerful forms of marketing. It’s not just about selling a product or service; it’s about creating memorable experiences that connect with consumers on a personal level. ...

20th September 2023
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Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality
A new trend has emerged: faux out-of-home (OOH) campaigns. But are these campaigns the future of advertising in augmented reality, or do they raise ethical concerns?...

13th March 2023
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5 Ways to create a brand experience utilising product sampling
There are many ways for brands to create experiences which align with their product sampling campaigns and won’t break the bank. Surprisingly not all brand experiences require a large budget...

9th January 2023
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3 Brilliant Product Sampling Examples in 2022.
What is product sampling? Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content. Product...

7th November 2022
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5-ways brand ambassadors can enhance your promotions
What is a brand ambassador? The definition of a brand ambassador differs depending on the context you are referring to; however, within this blog, we will be addressing brand ambassadors...

18th August 2022
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Cracking the code behind experiential marketing
During the pandemic, marketers were forced to embrace digital marketing more than they usually would, especially when it came to experiential marketing. Experiential marketing was one of the hardest hit...

4th August 2022
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How Gen Z is finding edutainment in ‘fintech’ brands on TikTok
Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...

10th July 2022
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How Aldi is dominating the internet through marketing
We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...

23rd June 2022
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How to utilise an omnichannel marketing strategy!
Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....

25th May 2022
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GottaBe! top 10 locations for F2F this summer
Summer 2022 will be a popular time for marketers to reach audiences face-to-face after the last 2 years of COVID restrictions. London has many ideal locations for marketers to engage...

23rd March 2022
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Why Experiential Events should be part of your B2B marketing strategy in 2022
During the pandemic, experiential events were forced online, and the success had event coordinators concerned about the future of in-person events. However, zoom fatigue has set in, and data proves...

8th February 2022
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How do consumers see festival sampling?
Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall. Whilst Highstreet sampling is effective, consumers attending festivals are...

9th November 2021
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Experiential alcohol marketing – how to get your alcohol brand noticed in a crowded market
In a busy industry, alcohol brands need to run effective marketing campaigns to stand out in a crowded market. Experiential marketing can help your brand stand out as it physically...

21st October 2021
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F2F activations in the Festive period
There are many opportunities in the festive period for your brand to reach a target audience. Face to face marketing was restricted during the Covid – 19 pandemic, with restrictions...

13th October 2021
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What is the most effective way of product sampling?
Product sampling can be an effective way to raise brand and product awareness. The customer can make a confident decision about a product when they are given the opportunity to...