28 Black – Energised Sampling

17th May 2016

After recently opening up a GottaBe! branch in Ireland, GottaBe! Ireland has been busy working a campaign in Dublin, for energy drinks maker – 28 Black.

Full of flavour and energy, 28 Black is available in three varieties, Açaí, Açaí Zero and Classic and pride themselves on being an energy drink that has no taurine, no artificial colours or preservatives and can be enjoyed by people who are vegans, lactose-free, gluten-free and halal.

Located in Blanchardstown shopping center, in the center of Dublin, GottaBe! Ireland has been carrying out a tasting experience, by sampling 28 Blacks Açaí and Classic flavours, handing out sampling cups and information flyers, as well as sending prospective customers to stores that stock the energy drink.

To further build brand awareness and heighten peoples experience with the brand, anyone that played a game of either Air Hockey or Giant Connect Four on our 28 Black branded games, would win a full can of 28 Black to take away with them.

As well as this, our Brand Ambassadors have carried out a second activity by visiting businesses across Dublin, offering them samples of 28 Black to try in their offices and give them energy for the day ahead.

We have seen some absolutely fantastic results throughout the campaign with 28 Black being the drink on everyone’s lips.


Here is how the team did:

– 8,435 samples handed out over 3 days in Blanchardstown Shopping Centre

– 2,400 cans handed out at offices and in St Stephen’s Green park

– 31 offices visited

– 1 happy client


Written by Sam Lovell, Client Service Manager, GottaBe!