: Field Marketing

3rd May 2022
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Who are GottaBe!’s, brand ambassadors?
GottaBe! has a pool of over 4,500 brand ambassadors spread across the UK. But who are they, and why do they choose to be a brand ambassador? Within this blog,...

31st March 2022
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How to promote intangible products or services using a field marketing agency
When marketing an intangible product or service, you may be stuck on ideas. Without the physical aspect of a product to showcase, your brand must discover new and innovative ways...

23rd March 2022
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Why Experiential Events should be part of your B2B marketing strategy in 2022
During the pandemic, experiential events were forced online, and the success had event coordinators concerned about the future of in-person events. However, zoom fatigue has set in, and data proves...

8th February 2022
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How do consumers see festival sampling?
Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall. Whilst Highstreet sampling is effective, consumers attending festivals are...

15th December 2021
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Marketing challenges 2022 – How to reach the right audience
Knowing how to reach the right audience is key to delivering an effective campaign. By understanding your audience your brand can create targeted ads that meet consumer needs. We will...

15th November 2021
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How effective is direct marketing?
Direct marketing can be highly effective when marketers understand their target audience. There are many ways to deliver direct marketing to customers so understanding which type is most appropriate for...

9th November 2021
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Experiential alcohol marketing – how to get your alcohol brand noticed in a crowded market
In a busy industry, alcohol brands need to run effective marketing campaigns to stand out in a crowded market. Experiential marketing can help your brand stand out as it physically...

21st October 2021
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F2F activations in the Festive period
There are many opportunities in the festive period for your brand to reach a target audience. Face to face marketing was restricted during the Covid – 19 pandemic, with restrictions...

13th October 2021
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What is the most effective way of product sampling?
Product sampling can be an effective way to raise brand and product awareness. The customer can make a confident decision about a product when they are given the opportunity to...

27th September 2021
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What To Consider When Building An Effective Retail Marketing Strategy
We have continued to see changes across the retail sector post-pandemic. As brands have adapted to these changes, the way consumers purchase products has also changed and customers now have...

22nd September 2021
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Which Is More Effective Traditional Or Digital Marketing?
To understand what type of marketing is best, traditional or digital, for your brand we must investigate both and review what they have to offer. By looking at each type...

15th September 2021
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Top 5 Experiential Marketing Techniques
Experiential marketing is a highly effective form of marketing that enables customers to develop a closer relationship between them and a brand. These typically happen in a fun and interactive...

9th September 2021
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The Benefits Of Creating A Positive Brand Experience
Brand experience sets the tone of your brand and helps to build a loyal relationship with your customers. A memorable brand experience will highly engage your customers past what your product...

2nd September 2021
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Event Sampling: Innocent Smoothie & The YES/NO Bin
Event sampling allows you to reach a large group of customers in a single footfall location. A London music festival enabled 3 friends to quit their jobs and start a...

6th August 2021
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Government Introduces Live Events Reinsurance Scheme
With COVID-19 changing so rapidly many live event companies and staff have suffered from the lack of certainty in the industry. The government have released plans for a new government-backed...