: Field Marketing
13th November 2023
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The Dos and Don’ts of Experiential Marketing
Experiential marketing is one of the most powerful forms of marketing. It’s not just about selling a product or service; it’s about creating memorable experiences that connect with consumers on a personal level. ...
20th September 2023
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Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality
A new trend has emerged: faux out-of-home (OOH) campaigns. But are these campaigns the future of advertising in augmented reality, or do they raise ethical concerns?...
13th March 2023
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5 Ways to create a brand experience utilising product sampling
There are many ways for brands to create experiences which align with their product sampling campaigns and won’t break the bank. Surprisingly not all brand experiences require a large budget...
9th January 2023
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3 Brilliant Product Sampling Examples in 2022.
What is product sampling? Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content. Product...
7th November 2022
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5-ways brand ambassadors can enhance your promotions
What is a brand ambassador? The definition of a brand ambassador differs depending on the context you are referring to; however, within this blog, we will be addressing brand ambassadors...
18th August 2022
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Cracking the code behind experiential marketing
During the pandemic, marketers were forced to embrace digital marketing more than they usually would, especially when it came to experiential marketing. Experiential marketing was one of the hardest hit...
4th August 2022
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How Gen Z is finding edutainment in ‘fintech’ brands on TikTok
Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...
18th July 2022
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The future of marketing in the metaverse
Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...
10th July 2022
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How Aldi is dominating the internet through marketing
We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...
1st July 2022
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How COVID-19 has changed the focus on sampling
The world has changed since COVID-19 took us all by surprise. All businesses were hit by the pandemic as we scrambled to find ways to combat the virus. While the...
23rd June 2022
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How to utilise an omnichannel marketing strategy!
Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....
14th June 2022
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Are pop-up stores coming back stronger following the pandemic?
Following the pandemic, we have seen a rise in the consumer need for interaction. With more people willing to try new things, now is the perfect time to utilise a...
25th May 2022
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GottaBe! top 10 locations for F2F this summer
Summer 2022 will be a popular time for marketers to reach audiences face-to-face after the last 2 years of COVID restrictions. London has many ideal locations for marketers to engage...
3rd May 2022
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Who are GottaBe!’s, brand ambassadors?
GottaBe! has a pool of over 4,500 brand ambassadors spread across the UK. But who are they, and why do they choose to be a brand ambassador? Within this blog,...
31st March 2022
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How to promote intangible products or services using a field marketing agency
When marketing an intangible product or service, you may be stuck on ideas. Without the physical aspect of a product to showcase, your brand must discover new and innovative ways...