Blog

: Field Marketing

Featured image for “The Dos and Don’ts of Experiential Marketing”

13th November 2023
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Experiential Marketing

The Dos and Don’ts of Experiential Marketing


Experiential marketing is one of the most powerful forms of marketing. It’s not just about selling a product or service; it’s about creating memorable experiences that connect with consumers on a personal level. ...
Featured image for “Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality”

20th September 2023
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Digital Marketing
Experiential Marketing

Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality


A new trend has emerged: faux out-of-home (OOH) campaigns. But are these campaigns the future of advertising in augmented reality, or do they raise ethical concerns?...
Featured image for “<strong>5 Ways to create a brand experience utilising product sampling</strong> ”

13th March 2023
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Experiential Marketing

5 Ways to create a brand experience utilising product sampling 


There are many ways for brands to create experiences which align with their product sampling campaigns and won’t break the bank. Surprisingly not all brand experiences require a large budget...
Featured image for “3 Brilliant Product Sampling Examples in 2022. ”

9th January 2023
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Events
Experiential Marketing
Field Marketing

3 Brilliant Product Sampling Examples in 2022. 


What is product sampling? Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content. Product...
Featured image for “<strong>5-ways brand ambassadors can enhance your promotions</strong> ”

7th November 2022
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Experiential Marketing
Field Marketing

5-ways brand ambassadors can enhance your promotions 


What is a brand ambassador?  The definition of a brand ambassador differs depending on the context you are referring to; however, within this blog, we will be addressing brand ambassadors...
Featured image for “Cracking the code behind experiential marketing”

18th August 2022
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Experiential Marketing

Cracking the code behind experiential marketing


During the pandemic, marketers were forced to embrace digital marketing more than they usually would, especially when it came to experiential marketing. Experiential marketing was one of the hardest hit...
Featured image for “How Gen Z is finding edutainment in ‘fintech’ brands on TikTok”

4th August 2022
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Digital Marketing
Experiential Marketing
Field Marketing
Influencer marketing

How Gen Z is finding edutainment in ‘fintech’ brands on TikTok


Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...
Featured image for “The future of marketing in the metaverse”

18th July 2022
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Digital Marketing
Events
Field Marketing
Influencer marketing
Insights

The future of marketing in the metaverse


Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...
Featured image for “How Aldi is dominating the internet through marketing”

10th July 2022
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Digital Marketing
Experiential Marketing

How Aldi is dominating the internet through marketing


We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...
Featured image for “How COVID-19 has changed the focus on sampling”

1st July 2022
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Field Marketing

How COVID-19 has changed the focus on sampling


The world has changed since COVID-19 took us all by surprise. All businesses were hit by the pandemic as we scrambled to find ways to combat the virus. While the...
Featured image for “How to utilise an omnichannel marketing strategy!”

23rd June 2022
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Digital Marketing
Experiential Marketing

How to utilise an omnichannel marketing strategy!


Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....
Featured image for “Are pop-up stores coming back stronger following the pandemic?”

14th June 2022
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Field Marketing

Are pop-up stores coming back stronger following the pandemic?


Following the pandemic, we have seen a rise in the consumer need for interaction. With more people willing to try new things, now is the perfect time to utilise a...
Featured image for “GottaBe! top 10 locations for F2F this summer”

25th May 2022
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Experiential Marketing
Field Marketing

GottaBe! top 10 locations for F2F this summer


Summer 2022 will be a popular time for marketers to reach audiences face-to-face after the last 2 years of COVID restrictions. London has many ideal locations for marketers to engage...
Featured image for “Who are GottaBe!’s, brand ambassadors?”

3rd May 2022
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Field Marketing

Who are GottaBe!’s, brand ambassadors?


GottaBe! has a pool of over 4,500 brand ambassadors spread across the UK. But who are they, and why do they choose to be a brand ambassador? Within this blog,...
Featured image for “How to promote intangible products or services using a field marketing agency”

31st March 2022
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Field Marketing
Insights

How to promote intangible products or services using a field marketing agency


When marketing an intangible product or service, you may be stuck on ideas. Without the physical aspect of a product to showcase, your brand must discover new and innovative ways...