Blog

: Field Marketing

Featured image for “Who are GottaBe!’s, brand ambassadors?”

3rd May 2022
 / 
Field Marketing

Who are GottaBe!’s, brand ambassadors?


GottaBe! has a pool of over 4,500 brand ambassadors spread across the UK. But who are they, and why do they choose to be a brand ambassador? Within this blog,...
Featured image for “How to promote intangible products or services using a field marketing agency”

31st March 2022
 / 
Field Marketing
Insights

How to promote intangible products or services using a field marketing agency


When marketing an intangible product or service, you may be stuck on ideas. Without the physical aspect of a product to showcase, your brand must discover new and innovative ways...
Featured image for “Why Experiential Events should be part of your B2B marketing strategy in 2022 ”

23rd March 2022
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Events
Experiential Marketing
Field Marketing

Why Experiential Events should be part of your B2B marketing strategy in 2022 


During the pandemic, experiential events were forced online, and the success had event coordinators concerned about the future of in-person events. However, zoom fatigue has set in, and data proves...
Featured image for “How do consumers see festival sampling?”

8th February 2022
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Events
Experiential Marketing
Field Marketing

How do consumers see festival sampling?


Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall. Whilst Highstreet sampling is effective, consumers attending festivals are...
Featured image for “Marketing challenges 2022 – How to reach the right audience”

15th December 2021
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Digital Marketing
Events
Field Marketing
Insights

Marketing challenges 2022 – How to reach the right audience


Knowing how to reach the right audience is key to delivering an effective campaign. By understanding your audience your brand can create targeted ads that meet consumer needs. We will...
Featured image for “How effective is direct marketing?”

15th November 2021
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Digital Marketing
Field Marketing

How effective is direct marketing?


Direct marketing can be highly effective when marketers understand their target audience. There are many ways to deliver direct marketing to customers so understanding which type is most appropriate for...
Featured image for “Experiential alcohol marketing – how to get your alcohol brand noticed in a crowded market”

9th November 2021
 / 
Experiential Marketing
Field Marketing

Experiential alcohol marketing – how to get your alcohol brand noticed in a crowded market


In a busy industry, alcohol brands need to run effective marketing campaigns to stand out in a crowded market. Experiential marketing can help your brand stand out as it physically...
Featured image for “F2F activations in the Festive period”

21st October 2021
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Events
Experiential Marketing
Field Marketing
Insights

F2F activations in the Festive period


There are many opportunities in the festive period for your brand to reach a target audience. Face to face marketing was restricted during the Covid – 19 pandemic, with restrictions...
Featured image for “What is the most effective way of product sampling?”

13th October 2021
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Events
Experiential Marketing
Field Marketing

What is the most effective way of product sampling?


Product sampling can be an effective way to raise brand and product awareness. The customer can make a confident decision about a product when they are given the opportunity to...
Featured image for “What To Consider When Building An Effective Retail Marketing Strategy”

27th September 2021
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Experiential Marketing

What To Consider When Building An Effective Retail Marketing Strategy


We have continued to see changes across the retail sector post-pandemic. As brands have adapted to these changes, the way consumers purchase products has also changed and customers now have...
Featured image for “Which Is More Effective Traditional Or Digital Marketing?”

22nd September 2021
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Experiential Marketing
Field Marketing

Which Is More Effective Traditional Or Digital Marketing?


To understand what type of marketing is best, traditional or digital, for your brand we must investigate both and review what they have to offer. By looking at each type...
Featured image for “Top 5 Experiential Marketing Techniques”

15th September 2021
 / 
Events
Experiential Marketing

Top 5 Experiential Marketing Techniques


Experiential marketing is a highly effective form of marketing that enables customers to develop a closer relationship between them and a brand. These typically happen in a fun and interactive...
Featured image for “The Benefits Of Creating A Positive Brand Experience”

9th September 2021
 / 
Events
Field Marketing

The Benefits Of Creating A Positive Brand Experience


Brand experience sets the tone of your brand and helps to build a loyal relationship with your customers. A memorable brand experience will highly engage your customers past what your product...
Featured image for “Event Sampling: Innocent Smoothie & The YES/NO Bin”

2nd September 2021
 / 
Events
Field Marketing
News

Event Sampling: Innocent Smoothie & The YES/NO Bin


Event sampling allows you to reach a large group of customers in a single footfall location. A London music festival enabled 3 friends to quit their jobs and start a...
Featured image for “Government Introduces Live Events Reinsurance Scheme”

6th August 2021
 / 
Events
Field Marketing
News

Government Introduces Live Events Reinsurance Scheme


With COVID-19 changing so rapidly many live event companies and staff have suffered from the lack of certainty in the industry. The government have released plans for a new government-backed...