Blog

GottaBe! has a pool of over 4,500 brand ambassadors spread across the UK. But who are they, and why do they choose to be a brand ambassador? Within this blog,...

When marketing an intangible product or service, you may be stuck on ideas. Without the physical aspect of a product to showcase, your brand must discover new and innovative ways...

During the pandemic, experiential events were forced online, and the success had event coordinators concerned about the future of in-person events. However, zoom fatigue has set in, and data proves...

Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall. Whilst Highstreet sampling is effective, consumers attending festivals are...

Knowing how to reach the right audience is key to delivering an effective campaign. By understanding your audience your brand can create targeted ads that meet consumer needs. We will...

Direct marketing can be highly effective when marketers understand their target audience. There are many ways to deliver direct marketing to customers so understanding which type is most appropriate for...

In a busy industry, alcohol brands need to run effective marketing campaigns to stand out in a crowded market. Experiential marketing can help your brand stand out as it physically...

There are many opportunities in the festive period for your brand to reach a target audience. Face to face marketing was restricted during the Covid – 19 pandemic, with restrictions...

Product sampling can be an effective way to raise brand and product awareness. The customer can make a confident decision about a product when they are given the opportunity to...

We have continued to see changes across the retail sector post-pandemic. As brands have adapted to these changes, the way consumers purchase products has also changed and customers now have...

To understand what type of marketing is best, traditional or digital, for your brand we must investigate both and review what they have to offer. By looking at each type...

Experiential marketing is a highly effective form of marketing that enables customers to develop a closer relationship between them and a brand. These typically happen in a fun and interactive...

Brand experience sets the tone of your brand and helps to build a loyal relationship with your customers. A memorable brand experience will highly engage your customers past what your product...

Event sampling allows you to reach a large group of customers in a single footfall location. A London music festival enabled 3 friends to quit their jobs and start a...

With COVID-19 changing so rapidly many live event companies and staff have suffered from the lack of certainty in the industry. The government have released plans for a new government-backed...