Blog

: Events

Featured image for “Our top tips for exhibiting and attending expos and trade shows”

1st November 2023
 / 
Events

Our top tips for exhibiting and attending expos and trade shows


Going to an expo or a trade show? GottaBe!’s got you covered! Check out our top tips for exhibitors....
Featured image for “3 Brilliant Product Sampling Examples in 2022. ”

9th January 2023
 / 
Events
Experiential Marketing
Field Marketing

3 Brilliant Product Sampling Examples in 2022. 


What is product sampling? Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content. Product...
Featured image for “How to get the most when working with promotional staff”

1st September 2022
 / 
Events
Influencer marketing
Insights

How to get the most when working with promotional staff


For most live events, it’s necessary to have some brand ambassadors/promoters there working. Brand ambassadors are a sincere, authentic, and credible way of marketing your brand. Nowadays, traditional advertising tactics...
Featured image for “The future of marketing in the metaverse”

18th July 2022
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Digital Marketing
Events
Field Marketing
Influencer marketing
Insights

The future of marketing in the metaverse


Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...
Featured image for “Why Experiential Events should be part of your B2B marketing strategy in 2022 ”

23rd March 2022
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Events
Experiential Marketing
Field Marketing

Why Experiential Events should be part of your B2B marketing strategy in 2022 


During the pandemic, experiential events were forced online, and the success had event coordinators concerned about the future of in-person events. However, zoom fatigue has set in, and data proves...
Featured image for “How do consumers see festival sampling?”

8th February 2022
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Events
Experiential Marketing
Field Marketing

How do consumers see festival sampling?


Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall. Whilst Highstreet sampling is effective, consumers attending festivals are...
Featured image for “Marketing challenges 2022 – How to reach the right audience”

15th December 2021
 / 
Digital Marketing
Events
Field Marketing
Insights

Marketing challenges 2022 – How to reach the right audience


Knowing how to reach the right audience is key to delivering an effective campaign. By understanding your audience your brand can create targeted ads that meet consumer needs. We will...
Featured image for “F2F activations in the Festive period”

21st October 2021
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Events
Experiential Marketing
Field Marketing
Insights

F2F activations in the Festive period


There are many opportunities in the festive period for your brand to reach a target audience. Face to face marketing was restricted during the Covid – 19 pandemic, with restrictions...
Featured image for “What is the most effective way of product sampling?”

13th October 2021
 / 
Events
Experiential Marketing
Field Marketing

What is the most effective way of product sampling?


Product sampling can be an effective way to raise brand and product awareness. The customer can make a confident decision about a product when they are given the opportunity to...
Featured image for “Top 5 Experiential Marketing Techniques”

15th September 2021
 / 
Events
Experiential Marketing

Top 5 Experiential Marketing Techniques


Experiential marketing is a highly effective form of marketing that enables customers to develop a closer relationship between them and a brand. These typically happen in a fun and interactive...
Featured image for “The Benefits Of Creating A Positive Brand Experience”

9th September 2021
 / 
Events
Field Marketing

The Benefits Of Creating A Positive Brand Experience


Brand experience sets the tone of your brand and helps to build a loyal relationship with your customers. A memorable brand experience will highly engage your customers past what your product...
Featured image for “Event Sampling: Innocent Smoothie & The YES/NO Bin”

2nd September 2021
 / 
Events
Field Marketing
News

Event Sampling: Innocent Smoothie & The YES/NO Bin


Event sampling allows you to reach a large group of customers in a single footfall location. A London music festival enabled 3 friends to quit their jobs and start a...
Featured image for “The Macmillian Coffee Morning At GottaBe!”

31st August 2021
 / 
Celebrations
Events
News

The Macmillian Coffee Morning At GottaBe!


GottaBe! will be helping Macmillan raise money once again in their fight against cancer, by holding our very own Macmillan Coffee Morning on the 24th September. As a charity that...
Featured image for “Government Introduces Live Events Reinsurance Scheme”

6th August 2021
 / 
Events
Field Marketing
News

Government Introduces Live Events Reinsurance Scheme


With COVID-19 changing so rapidly many live event companies and staff have suffered from the lack of certainty in the industry. The government have released plans for a new government-backed...
Featured image for “How To Make The Most Of Your Promotional Staff”

19th May 2021
 / 
Events
Field Marketing
Insights

How To Make The Most Of Your Promotional Staff


The UK is soon to fully open once again, HURRAY! Check out how to make the most of it with promotional staffing solutions with GottaBe!...