Blog

: Digital Marketing

Featured image for “What is the impact of TV on search?”

28th April 2022
 / 
Digital Marketing

What is the impact of TV on search?


The impact of TV on search has been widely researched, and the pandemic saw a boost in the number of people staying at home. The average person in Britain is...
Featured image for “Can video be effective for B2B brands? ”

18th March 2022
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Digital Marketing

Can video be effective for B2B brands? 


Video content has become more prevalent in recent times, and during the pandemic, we saw a higher number of brands move online to stay afloat. But can video be as...
Featured image for “Tackling 2022′ Marketing Challenges Head-on: How to select your channel strategy”

9th March 2022
 / 
Digital Marketing
Insights

Tackling 2022′ Marketing Challenges Head-on: How to select your channel strategy


Knowing which channel strategy to use for your brand can be tricky as you will want to get your marketing right. Wasting time and effort on campaigns that do not...
Featured image for “How to market to Gen-Z”

24th February 2022
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Digital Marketing
Insights

How to market to Gen-Z


We often hear people talk about the purchasing power Gen Z  hold, but how does this affect marketers in 2022? Well, the generation that grew up with technology and has...
Featured image for “How to hashtag in 2022”

16th February 2022
 / 
Digital Marketing
Insights

How to hashtag in 2022


You may have seen a hashtag # whilst scrolling on social media but not know their purpose or why anyone bothers using them. 2022 has seen many developments in technology...
Featured image for “The rising trend of video – why is video content becoming so popular?”

2nd February 2022
 / 
Digital Marketing
Insights

The rising trend of video – why is video content becoming so popular?


With video marketing statistics trending at an all-time high. The number of businesses using video as a marketing tool has increased by 41% since 2016. GottaBe! will investigate the rising trend of...
Featured image for “How to measure brand sentiment effectively”

19th January 2022
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Digital Marketing
Insights

How to measure brand sentiment effectively


Sentiment can be hard to define as there is no singular measure. We must look at various metrics when measuring brand sentiment as this will give us a better understanding...
Featured image for “Tackling 2022′ Marketing Challenges Head-on: How to prove return on investment”

14th January 2022
 / 
Digital Marketing
Insights

Tackling 2022′ Marketing Challenges Head-on: How to prove return on investment


ROI or return on investment is something we see a lot in marketing, it is widely discussed and the best way to measure your marketing efforts. However, a recent report that surveyed...
Featured image for “Reasons to measure advertising effectiveness”

5th January 2022
 / 
Digital Marketing
Insights

Reasons to measure advertising effectiveness


Measuring the effectiveness of advertising is essential as it provides marketers with insight into the campaign’s return on investment. It can also build a necessary part of attaining buy-in from...
Featured image for “Marketing Challenges 2022: How to get quality leads”

21st December 2021
 / 
Digital Marketing
Influencer marketing
Insights

Marketing Challenges 2022: How to get quality leads


Understanding how to get quality leads is one of the marketers’ biggest challenges, and this is more prevalent as we head into 2022, with consumers overwhelmed by choice. 37% of...
Featured image for “Marketing challenges 2022 – How to reach the right audience”

15th December 2021
 / 
Digital Marketing
Events
Field Marketing
Insights

Marketing challenges 2022 – How to reach the right audience


Knowing how to reach the right audience is key to delivering an effective campaign. By understanding your audience your brand can create targeted ads that meet consumer needs. We will...
Featured image for “Social media marketing – a guide to tools you might not be aware of”

23rd November 2021
 / 
Digital Marketing
Insights

Social media marketing – a guide to tools you might not be aware of


Social media is constantly evolving, and features continue to be added. It can sometimes seem overwhelming when trying to keep up with the latest digital advancements. The team here at...
Featured image for “How effective is direct marketing?”

15th November 2021
 / 
Digital Marketing
Field Marketing

How effective is direct marketing?


Direct marketing can be highly effective when marketers understand their target audience. There are many ways to deliver direct marketing to customers so understanding which type is most appropriate for...
Featured image for “Paid Social Advertising – Utilising retargeting to maximise Return on Investment”

26th October 2021
 / 
Digital Marketing
Insights

Paid Social Advertising – Utilising retargeting to maximise Return on Investment


Paid social advertising is growing and brands are expected to spend one-fifth of their marketing budget on social media ads – invesp. Using what you know about your audience to...