: Digital Marketing

28th April 2022
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What is the impact of TV on search?
The impact of TV on search has been widely researched, and the pandemic saw a boost in the number of people staying at home. The average person in Britain is...

18th March 2022
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Can video be effective for B2B brands?
Video content has become more prevalent in recent times, and during the pandemic, we saw a higher number of brands move online to stay afloat. But can video be as...

9th March 2022
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Tackling 2022′ Marketing Challenges Head-on: How to select your channel strategy
Knowing which channel strategy to use for your brand can be tricky as you will want to get your marketing right. Wasting time and effort on campaigns that do not...

24th February 2022
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How to market to Gen-Z
We often hear people talk about the purchasing power Gen Z hold, but how does this affect marketers in 2022? Well, the generation that grew up with technology and has...

16th February 2022
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How to hashtag in 2022
You may have seen a hashtag # whilst scrolling on social media but not know their purpose or why anyone bothers using them. 2022 has seen many developments in technology...

2nd February 2022
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The rising trend of video – why is video content becoming so popular?
With video marketing statistics trending at an all-time high. The number of businesses using video as a marketing tool has increased by 41% since 2016. GottaBe! will investigate the rising trend of...

19th January 2022
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How to measure brand sentiment effectively
Sentiment can be hard to define as there is no singular measure. We must look at various metrics when measuring brand sentiment as this will give us a better understanding...

14th January 2022
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Tackling 2022′ Marketing Challenges Head-on: How to prove return on investment
ROI or return on investment is something we see a lot in marketing, it is widely discussed and the best way to measure your marketing efforts. However, a recent report that surveyed...

5th January 2022
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Reasons to measure advertising effectiveness
Measuring the effectiveness of advertising is essential as it provides marketers with insight into the campaign’s return on investment. It can also build a necessary part of attaining buy-in from...

21st December 2021
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Marketing Challenges 2022: How to get quality leads
Understanding how to get quality leads is one of the marketers’ biggest challenges, and this is more prevalent as we head into 2022, with consumers overwhelmed by choice. 37% of...

15th December 2021
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Marketing challenges 2022 – How to reach the right audience
Knowing how to reach the right audience is key to delivering an effective campaign. By understanding your audience your brand can create targeted ads that meet consumer needs. We will...

23rd November 2021
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Social media marketing – a guide to tools you might not be aware of
Social media is constantly evolving, and features continue to be added. It can sometimes seem overwhelming when trying to keep up with the latest digital advancements. The team here at...

15th November 2021
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How effective is direct marketing?
Direct marketing can be highly effective when marketers understand their target audience. There are many ways to deliver direct marketing to customers so understanding which type is most appropriate for...

26th October 2021
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Paid Social Advertising – Utilising retargeting to maximise Return on Investment
Paid social advertising is growing and brands are expected to spend one-fifth of their marketing budget on social media ads – invesp. Using what you know about your audience to...