Blog

: Digital Marketing

Featured image for “TikTok’s latest breakthrough: Out-of-Phone Marketing”

23rd October 2023
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Digital Marketing
Insights
News

TikTok’s latest breakthrough: Out-of-Phone Marketing


Introducing TikTok’s ground-breaking new offering… “Out-of-Phone”. This solution extends TikTok’s influence from the palm of your hand to your everyday life....
Featured image for “Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality”

20th September 2023
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Digital Marketing
Experiential Marketing

Faux Out-of-Home Campaigns: The Future of Advertising in Augmented Reality


A new trend has emerged: faux out-of-home (OOH) campaigns. But are these campaigns the future of advertising in augmented reality, or do they raise ethical concerns?...
Featured image for “4 Content Marketing Trends for Q4 2023”

9th August 2023
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Digital Marketing

4 Content Marketing Trends for Q4 2023


Staying on top of the latest marketing strategies is crucial in today’s rapidly evolving landscape. Content marketing has proven to be a practical approach for engaging audiences, offering valuable content to pique their interest without resorting to pushy sales tactics....
Featured image for “Create valuable content within the financial sector”

15th May 2023
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Digital Marketing

Create valuable content within the financial sector


The content your brand puts out to the world and specifically targeted towards your customers must be factual, correct and valuable to your consumers and your brand. Creating content that...
Featured image for “Will a video-focused Instagram see success or downfall?”

21st November 2022
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Digital Marketing
Influencer marketing
Insights

Will a video-focused Instagram see success or downfall?


Instagram has seen a backlash following its trial stages of full-screen sharing as they move toward becoming a predominantly video-sharing platform. Most likely due to fears amidst the rise in...
Featured image for “Four reasons why your business should use TikTok”

31st October 2022
 / 
Digital Marketing
Influencer marketing
Insights

Four reasons why your business should use TikTok


TikTok for those who don’t know is a short-form video hosting platform with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million...
Featured image for “How to select the right influencer for your brand”

8th August 2022
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Digital Marketing
Influencer marketing
Insights

How to select the right influencer for your brand


Influencers are always a deep subject to discuss when it comes to marketing. That style of marketing has risen over the years. Using influencers comes with many questions, from picking...
Featured image for “How Gen Z is finding edutainment in ‘fintech’ brands on TikTok”

4th August 2022
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Digital Marketing
Experiential Marketing
Field Marketing
Influencer marketing

How Gen Z is finding edutainment in ‘fintech’ brands on TikTok


Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...
Featured image for “The future of marketing in the metaverse”

18th July 2022
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Digital Marketing
Events
Field Marketing
Influencer marketing
Insights

The future of marketing in the metaverse


Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...
Featured image for “How Aldi is dominating the internet through marketing”

10th July 2022
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Digital Marketing
Experiential Marketing

How Aldi is dominating the internet through marketing


We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...
Featured image for “How to utilise an omnichannel marketing strategy!”

23rd June 2022
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Digital Marketing
Experiential Marketing

How to utilise an omnichannel marketing strategy!


Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....
Featured image for “What is the impact of TV on search?”

28th April 2022
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Digital Marketing

What is the impact of TV on search?


The impact of TV on search has been widely researched, and the pandemic saw a boost in the number of people staying at home. The average person in Britain is...
Featured image for “Can video be effective for B2B brands? ”

18th March 2022
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Digital Marketing

Can video be effective for B2B brands? 


Video content has become more prevalent in recent times, and during the pandemic, we saw a higher number of brands move online to stay afloat. But can video be as...
Featured image for “Tackling 2022′ Marketing Challenges Head-on: How to select your channel strategy”

9th March 2022
 / 
Digital Marketing
Insights

Tackling 2022′ Marketing Challenges Head-on: How to select your channel strategy


Knowing which channel strategy to use for your brand can be tricky as you will want to get your marketing right. Wasting time and effort on campaigns that do not...
Featured image for “How to market to Gen-Z”

24th February 2022
 / 
Digital Marketing
Insights

How to market to Gen-Z


We often hear people talk about the purchasing power Gen Z  hold, but how does this affect marketers in 2022? Well, the generation that grew up with technology and has...