Case study

The Skills Network

Client nameThe Skills Network

The Skills Network has supported over 1.6M learners to develop life-long skills and learnings over the past decade. They are an online learning and skills training provider strengthened by market-leading technology. As an EdTech company, they understand training, skills, and pedagogy. The Skills Network currently has a range of Government-funded courses available with funding up to £800 to promote adult learning and encourage career changes.

DateDecember 2021

Case study

Objective

The objective of our work with The Skills Network was to promote the free training courses available through a Government-funded scheme and to gain sign-ups. Raising awareness of the scheme and The Skills Network through Brand Ambassadors allowed us to reach the target audience face to face.

Mechanics

GottaBe!’s friendly brand ambassadors headed to the highstreets of Norwich, Cambridge, Leeds, and Peterborough to hand out leaflets, raising awareness of the free courses available to the public. Through face-to-face interaction, the brand ambassadors collected signups for The Skills Network and increased brand awareness.

The activation consisted of leafletting, engaging the public and asking them to sign up via smart devices. All the Brand Ambassadors were given merchandised jackets and branded backpack flags. This raised brand awareness to the wider public as those the Brand Ambassadors didn’t engage was still exposed to the branding and message.

Outcome

Throughout the activation, our Brand Ambassadors engaged with over 7.5k people. They successfully engaged the public to sign up for more information and raised the wider public’s interest. The activation saw great success in terms of brand awareness and sign-ups.

Deliverables