Case study

Premier Sports

Logo for “Premier Sports”
Client namePremier Sports
Premier Sports is a British pay television sports channel, launched in 2009 and owned by Premier Media Broadcasting. Premier Sports holds exclusive live UK and Republic of Ireland TV rights to a number of sport competitions such as La Liga, Eredivisie and NHL. Premier Sports were looking for support in their launch of Speedway and Polish Football in the UK.
Case studySpeedway and Polish Football UK Launch

The objective of our campaign was to secure advertising space in UK based, Polish publications and news portals. The purpose of this was also to gain more organic coverage in UK based, Polish publications and news portals for the launch.


The campaign saw us negotiating ad space with a number of publications to get the best rates and exposure for Premier Sports. As well as the paid advertising space we worked on a large media outreach campaign to gain press coverage.

Once secured we worked alongside Premier Sports to collate the press coverage and write, edit and publish a number of different press releases. Once secured and published Premier Sport could see the results of the campaign for themselves with their brand and news of the launch now featuring in a number of different publications.


With this we secured a number of features in UK based Polish publications that was able to reach thousands of viewers and readers to help promote the launch. We also secured a front-page ad space with one publication that was extremely effective in communicating the launch to potential viewers.


  • Media Buying & Planning
  • Public Relations
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