Case study

Precision Biotics UK


Logo for “Precision Biotics UK”
Client namePrecision Biotics UK
Precision Biotics UK is a leading health and wellness brand specialising in scientifically-backed probiotics designed to improve gut health and overall wellbeing.
Objective

The objective of the campaign was to increase brand awareness and position Precision Biotics UK alongside a wellness-focused audience attending the “Happy Place Festival” in Chiswick Park, London. The goal was to engage directly with potential customers while staying within a limited budget. 

Mechanics

We launched a targeted guerilla marketing campaign, strategically set up outside Chiswick Station to capture foot traffic headed to the Happy Place Festival. The campaign was executed with council permission, ensuring compliance with local regulations while maintaining the spirit of guerrilla marketing. Four Brand Ambassadors handed out goodie bags filled with Precision Biotics products to festival-goers and commuters, initiating conversations about the brand. To maximise visibility, some Ambassadors wore backpack flags to attract more attention and draw in additional interest. 

Outcome

The campaign successfully boosted brand visibility and engagement with the target wellness audience attending the festival. By distributing goodie bags, Precision Biotics introduced their products to potential new customers, creating a positive association with the event. The use of back flags helped increase foot traffic and brand interaction. 

Deliverables

  • Logistics
  • Promotional Staffing – Brand Ambassadors
Gallery

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