Oddlygood

Oddlygood is a global brand proud of its Nordic roots and quality. They have created a wide range of delicious plant-based products available in supermarkets, stores, and cafes worldwide. The brand’s quality, wide range, and look allow them to stand out in the crowded plant-based alternative marketplace.

We distributed 1,440 product samples across 12 office locations in central Dublin, aiming to encourage product trial and gather valuable consumer insights. Recipients were directed to share their thoughts through our dedicated feedback platform, The Loop, creating a seamless way to engage with the brand.

By focusing on office locations, the campaign effectively targeted a receptive and diverse audience. The samples provided a welcome disruption to their daily routine, sparking interest and prompting many to share their experiences, ensuring the brand left a lasting impression.

The campaign generated a 7.3% response rate, which is within the typical 5–10% range for similar products, meeting performance benchmarks.

From these responses, we gathered many valuable consumer insights, such as;

• 35–44 year-olds (51%) were more likely to be habitual dairy alternative drink consumers than 25–34 year-olds (27%)
• Female respondents were more likely than male respondents to be daily consumers of dairy alternative drinks, with 31% of females reporting daily consumption compared to 22% of males
• Although oat milk was the most popular dairy alternative, consumers aged 25–44 were more likely to explore dairy alternatives beyond oat milk, such as almond (48%), coconut (27%), and soya (17%)

This campaign has not only increased awareness but the insights from this campaign have allowed the brand to decode their consumers’ preferences.

 

• Printing
• Logistics
• Data Capture
• Office Sampling