Love Drinks / Goslings Rum
Client nameLove Drinks / Goslings Rum
Love drinks are a ‘Dynamic import, Distribution and marketing company for premium quality spirits, liquors and craft beers’ They are an independent company and run by their founder Kirsty Loveday.
Objective
GottaBe! Marketing, working on behalf of Love Drinks, aimed to promote Gosling’s Rum, a renowned rum from Bermuda, at the Southampton Boat Show. The goal was to create a memorable experience that connected the brand to the event’s nautical and travel themes, while also distributing samples to drive consumer awareness.
Mechanics
We assembled a team of trained Brand Ambassadors to engage with show attendees. They demonstrated how to craft the iconic “Dark and Stormy” cocktail, a signature drink made exclusively with Gosling’s Rum. The team also sourced all necessary ingredients and promoted local stockists where the rum could be purchased throughout the entire 10 days.
Deliverables
- Product Sampling
- Face-to-face Engagement
- Brand Ambassadors – Promotional Staff
- Brand education on the “Dark and Stormy” cocktail
Gallery
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