Case study

Lebara Mobile



Logo for “Lebara Mobile”
Client nameLebara Mobile
The Lebara Group is a telecommunications company, providing Pay as you Go mobile SIM cards for international phone calls out of 10 countries including the UK, Germany and Australia. Their products are available in major UK retailers such as Tesco, Argos, Sainsbury’s and many more.
DateSummer 2014
Case studyOn The English Channel
Objective

The objective of our campaign with Lebara was to provide staffing on board the DFDS Seaways ferries throughout the summer period. This was to promote Lebara Mobile to international passengers on board these ferry routes.

Mechanics

The campaign saw GottaBe! alongside Lebara place promotional staff on board ferries for seven days a week across five different ferry routes right across the summer period when footfall would be much higher aboard the ferries. Our promotional staff worked to hand out promotional materials to passengers such as leaflets and flyers to help raise awareness for Lebara’s brand and the products they offer. Our promotional staff also engaged with passengers travelling to sell SIM cards to passengers on board the ferries to use for cheap international calls during their holiday.

Outcome

Logistically this campaign through a number of issues for us due to it’s location as well as much more. However, our team of trained and skilled promotional staff worked well to negotiate through these and deliver a successful campaign. The campaign achieved the connection of 2,000 SIM cards, which exceeded the clients target by more than 10%. At GottaBe! we always work hard to exceed our clients’ expectations.

Deliverables

  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Logistics
  • Print
I found GottaBe! team to be very professional and attentive. They always deliver and perform great under pressure to meet very tight deadlines given. I’m delighted with the results of the cooperation with GottaBe! Team and look forward to working with them again in the future.
Paulina Kafara
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