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Case study

Jamie Magazine

DateDecember 2014
Case studyIdeal Home Show
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Client nameJamie Magazine

Jamie Magazine is an award winning food, travel & lifestyle magazine from world famous chef – Jamie Oliver. Each issue has brand new recipes from not only Jamie Oliver himself, but also other famous chefs.

Objective

  • Raise awareness of Jamie Magazine at the Ideal Home Show, signing up event goers to the magazine and interacting with them.
Mechanics

  • Getting event goers to sign up to Jamie Magazine on the spot at the show, as well as giving out a free gift with every annual sign up made – a free Jamie Oliver cookbook.
  • Provide 2x Brand Ambassadors in a 2 hour time window before the show started, after the magazine was initially let down by a previous agency.
Deliverables

  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Data Capture
  • Membership Signups
Outcome

  • Over the 2 day show, signed up more than 40 people to an annual subscription of Jamie Magazine.
  • Handed out numerous goody bags to people who signed up to the magazine, including a Jamie Oliver cookbook.
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