Case studyIdeal Home Show
Client nameJamie Magazine
Jamie Magazine is an award winning food, travel & lifestyle magazine from world famous chef – Jamie Oliver. Each issue has brand new recipes from not only Jamie Oliver himself, but also other famous chefs.
- Raise awareness of Jamie Magazine at the Ideal Home Show, signing up event goers to the magazine and interacting with them.
- Getting event goers to sign up to Jamie Magazine on the spot at the show, as well as giving out a free gift with every annual sign up made – a free Jamie Oliver cookbook.
- Provide 2x Brand Ambassadors in a 2 hour time window before the show started, after the magazine was initially let down by a previous agency.
- Promotional Staffing – Brand Ambassadors
- Face2Face Engagement
- Data Capture
- Membership Signups
- Over the 2 day show, signed up more than 40 people to an annual subscription of Jamie Magazine.
- Handed out numerous goody bags to people who signed up to the magazine, including a Jamie Oliver cookbook.