Client: Jamie Magazine (Jamie Oliver)
Jamie Magazine is an award winning food, travel & lifestyle magazine from world famous chef â€“ Jamie Oliver. Each issue has brand new recipes from not only Jamie Oliver himself, but also other famous chefs.
Case Study: Ideal Home Show
Date: December 2014
> Raise awareness of Jamie Magazine at the Ideal Home Show, signing up event goers to the magazine and interacting with them.
> Getting event goers to sign up to Jamie Magazine on the spot at the show, as well as giving out a free gift with every annual sign up made â€“ a free Jamie Oliver cookbook.
> Provide 2x Brand Ambassadors in a 2 hour time window before the show started, after the magazine was initially let down by a previous agency.
How did we do?
>Â Over the 2 day show, signed up more than 40 people to an annual subscription of Jamie Magazine.
> Handed out numerous goody bags to people who signed up to the magazine, including a Jamie Oliver cookbook.
> Promotional Staffing â€“ Brand Ambassadors
> Face2Face Engagement
> Data Capture
> Membership Signups