Highland Broadband

Highland Broadband is an Ultra-Fast Full Fibre broadband provider that specialises in connecting remote locations in Scotland, so no one is digitally excluded. Ultra-fast. Ultra-reliable. Ultra-affordable. They keep things simple with four easy options and no hidden extras.

To raise awareness for the brand amongst the typically hard-to-reach audience, we deployed knowledgeable Brand Ambassadors to inform the local population about our ongoing projects and how these would benefit them. Given the predominantly middle-aged, and elderly demographic in the remote isle communities, a tailored approach was necessary to engage effectively with them.

Our Brand Ambassadors engaged with residents through door-to-door conversations and set up a central station at the local village shop. This outreach coincided with school holidays, allowing us to connect with a diverse mix of locals and holiday homeowners.

To further promote the initiative, our Digivan circulated throughout the campaign, encouraging people to visit the shop and the client’s website for more information. This was particularly impactful in these areas, where there is minimal out-of-home advertising space, making our efforts stand out significantly.

The local residents were excited about faster broadband and appreciated more information on Highland Broadband.

Thanks to our team of Brand Ambassadors, we were able to collect tonnes of customer feedback for the brand to use in the future.

• Promotional Staffing – Brand Ambassadors
• Merchandise & clothing
• Print – leaflets, pull up banners etc
• Digivan