Dorset Tea

Founded in 1934 by Keith Spicer, Dorset Tea is a British tea brand offering products designed to add sunshine to your day. From its humble beginnings, when Keith would blend teas in his Bournemouth kitchen, Dorset Tea is now a leading tea brand in the UK!

To achieve these goals, we managed the logistics and staffing for the Dorset Tea Caravan at the festival. The setup included one Brand Ambassador and one Event Manager, who were responsible for running the Dorset Tea Pop-Up.

The team focused on selling Dorset Tea merchandise, distributing sample packs, and offering both Dorset Iced Tea and hot tea to attendees. The approach was tailored to the festival’s dynamic environment, adjusting to the weather and attendee preferences across the two-day event.

The Weymouth Seafood Festival 2023 was a successful event for Dorset Tea, achieving significant brand visibility and customer engagement. Our trained Brand Ambassadors at the event allowed them to connect with festival-goers, answering questions and providing information.

Key Highlights:

• High demand for branded travel mugs, which customers requested.
• Attendees loved the flavour of the iced tea, leading many to purchase boxes and recipe cards for home preparation.

• Logistics
• Merchandising
• Product Sampling
• Sales from products and merchandise
• Promotional Staffing – Brand Ambassadors