Case study

Dorset Tea


Logo for “Dorset Tea”
Client nameDorset Tea
Founded in 1934 by Keith Spicer, Dorset Tea is a British tea brand offering products designed to add sunshine to your day. From its humble beginnings, when Keith would blend teas in his Bournemouth kitchen, Dorset Tea is now a leading tea brand in the UK!
Objective

Dorset Tea wanted to create a small, intimate office sampling campaign to reach offices across their stockist regions along the South Coast, increasing brand awareness.

Mechanics

To ensure the activations would be as impactful as possible, we teamed up with our “Office Champions,” who put posters that we designed and printed in the offices, informing other employees about the promotion. We also created a bespoke online survey for participants to answer. The client designed this survey to gain as much insight as possible into how the consumers viewed the brand and thought of the products.

We used our software, The Loop, to collect and analyse these responses, ensuring that the data collection process was as smooth and secure as possible.

Outcome

The results were astounding with tonnes of consumer insights gathered through our platform, The Loop. Some key findings include:

  • 82% of respondents had never tried Dorset Tea before.
  • Female respondents scored higher, on average, for likeliness to purchase again.

But the success didn’t stop with valuable insights – we also secured a new office stockist for Dorset Tea!

Following this initial Office Sampling campaign, the brand launched another campaign the following year and even expanded it to include another Keith Spicer brand, Lancashire Tea.

Deliverables

“As a tea brand, sampling in offices is the perfect opportunity to sample in a relevant context for our brand. In addition to highly efficient and well-targeted sampling, it helped derive excellent insight from people trialling the brand for the first time and our loyal customers.”
Phil Toms, Head of Marketing at Keith Spicer
Gallery

Interested in what we can do for you? Get in touch!