Back Me Up
Client nameBack Me Up
Back Me Up is an insurance provider aimed at 17-49 year olds. The product allows users to insure up to three key items for £15/month – by simply photographing them, and updating its app. The service is offered by the long-established insurer Ageas.
Objective
To engage with Festival Goers advising them to insure their favourite things with Back Me Up.
Mechanics
We provided Brand Ambassadors/Promotional Staff to hand out sunglasses and toiletries to the festival-goers. The Brand Ambassadors helped with setting up tents and moving luggage for the Festival Goers.
Deliverables
- Face to Face engagement
- Promotional Staffing – Brand Ambassadors
- Data Capture
- Events management
Gallery
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