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Case study

Healthy Plan By Ann

DateNovember 2015
Case studyHealth & Fitness Roadshow - Event Management
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Client nameHealthy Plan By Ann

Anna Lewandowska  Anna Lewandowska is a Polish athlete who has won numerous titles in Karate at various levels and also runs her own healthy and fitness blog – Healthy Plan By Ann. Anna is also the wife of Bayern Munich and Polish footballer – Robert Lewandowski.

Objective

Plan, set-up and run Anna Lewandowska’s health & fitness UK roadshow, in Dublin and London. Finding venues and arranging sponsors, equipment and sales for the events, as well as logistics of Anna and her team.

Mechanics

  • After arranging dates and locations, book staging, sound and promotional spaces (sponsors) for both locations, in Dublin and London.
  • Arrange logistics of Anna’s team between countries and venues, including merchandise and equipment.
  • Website creation, media planning and sales of tickets to the public for the events.
  • Provide Brand Ambassadors for sponsor stalls and registration areas.
  • Set up meet and great zones and photo experiences.
Deliverables

  • Event Management
  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Data Capture
  • Online Marketing
  • Print
  • Merchandise
  • Sponsorship
  • Logistics
  • Media Marketing
  • Website Design
  • Sales
Outcome

  • Sold over 900 tickets across each venue
  • Signed up sponsors and event partners
  • Ran PR and communications throughout
  • Took full management of Anna and her team from Poland to Dublin to London and back to Poland again, including flights, hotels, food and transport.
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