Case study

Healthy Plan By Ann



Logo for “Healthy Plan By Ann”
Client nameHealthy Plan By Ann
Anna Lewandowska is a Polish athlete who has won numerous titles in Karate at various levels and also runs her own health and fitness blog – Healthy Plan by Ann. Anna also runs her own online store promoting her range of Cosmetics, Supplements and Food products through Foods by Ann. Anna is also the wife of Bayern Munich and Polish football player, Robert Lewandowski. Anna approached us to assist with her health and fitness UK roadshow.
DateNovember 2015
Case studyHealth & Fitness Roadshow - Event Management
Objective

The objective of our campaign was to plan, set-up and run Anna Lewandowska’s health and fitness UK roadshow. The show was to be completed in Dublin and London. Our task was to find appropriate venues, arrange sponsors, equipment and sales for the events, as well as carry out all the logistics for Anna and her team.

Mechanics

Throughout the campaign we arranged dates and locations with the chosen venues in both London and Dublin. Once venues were secured, we went about booking staging, sounds and promotional spaces for sponsors at the event. Once everything was booked, we arranged the logistics of Anna’s team between Poland, England and Ireland, including merchandising and all the equipment needed.

To support the event, we created a bespoke website along with media plan and sale of tickets to the public for the event. A selection of our Brand Ambassadors worked on sponsored stall and registration areas to help with the smooth running of the event ensuring everyone was signed in correctly and had everything they need.

To provide the audience with the best experience possible we work with Anna Lewandowska to set up meet and greet zones to interact with other participants and provide an opportunity for a photo experience.

Outcome

In total, the event sold over 900 tickets across each venue. This was achieved by running successful PR and digital promotions along with securing excellent event sponsors and partnerships.

We took full management of the event allowing Anna and her team to do what they do best, supporting their travels, hotels and food all the way from Poland to Dublin to London and back to Poland again.

Deliverables

  • Event Management
  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Data Capture
  • Online Marketing
  • Print
  • Merchandise
  • Sponsorship
  • Logistics
  • Media Marketing
  • Website Design
  • Sales
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