Western Union logo

Western Union

Western Union is a global leader in international money transfers. An American company, they have several divisions, with products such as person-to-person money transfer, money orders, business payments and commercial services.

We are proud to say that we have been working with Western Union for many years now and here you can find a sample of the many campaigns we have executed on behalf of Western Union. Our work with the company has generally been on a bi-monthly basis.

Case Study

  • Merchandising
  • Agent Location Re-Branding
  • COVID-19 Safety Implementations


February 2015 - Present


  • Visit a range of Western Union agent locations and merchandise them with materials introducing new pricing for the Filipino, Nigerian, Romanian, Polish, Bulgarian, USA & Canadian and Eurozone corridors.
  • To remove the old branding from a large number of agent locations and replace this with up-to-date branding
  • To implement promotional materials for agent locations
  • To install branded materials to ensure the health and safety of both staff and customers during the COVID-19 pandemic


  • Visit over 2500 stores across the UK, merchandising them with posters and flyers – all introducing new pricing for the Filipino, Nigerian, Romanian, Polish, Bulgarian, USA & Canadian and Eurozone corridors
  • Informing store staff about the changes in pricing and making sure they understand the differences
  • Visit a large number of agent locations and implement promotional materials on behalf of the brand
  • Travel to agent locations and remove former branding and replace with new materials and branding
  • Visit Western Union agent locations and install branded materials to ensure safety of customers and staff, during the COVID-19 pandemic


  • Promotional Staffing – Brand Ambassadors
  • Face2Face Engagement
  • Merchandising
  • Logistics


I have been very impressed with your approachability and speedy response times, whenever a request is sent.

Thanks to Tomasz, even very last minutes projects run smoothly and I know that they are in good hands. I would go as far as to say you set a benchmark in client management that other companies could learn a lot from.

Andrea Simon, Assistant Marketing Manager Western Union

GottaBe! is the marketing agency to partner with! I’m very grateful for the support and new ideas we received from the GottaBe! team. They over deliver, they are pro-active and don’t wait for us to direct them all the time, which is very helpful.

The team at GottaBe! are organised and friendly and have an in depth knowledge of field and experiential marketing so I’m more than happy to recommend GottaBe! to any company seeking for this kind of expertise.”

David Guati, Marketing Specialist UK, Ireland & Nordics Western Union