Case study

Premier Sports

Client

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Premier Sports

Premier Sports is a British pay television sports channel, launched in 2009. The channel is owned by Premier Media Broadcasting.


Case Study


Speedway and Polish Football UK Launch

Date

2018-Present
Gallery

Objective

  • Secure advertising space in UK based, Polish publications and news portals
  • Gain coverage in UK based, Polish publications and news portals
  • Raise awareness of the launch of Polish Football and Speedway here in the UK

Mechanics

  • Negotiating ad space for the best rates
  • Media outreach
  • Writing press releases
  • Collating press coverage
  • Reporting coverage to the client

Deliverables


  • Media Buying & Planning
  • Public Relations

Outcomes

  • A number of features/coverage
  • Front page ad space secured
  • Thousands of viewers reached