Case study
Domino’s
Objective
- To raise brand awareness for new students
- To provide samples of product in order to create new brand loyalties
- To create a buzz around the brand at the freshers' fair
Mechanics
- Brand Ambassadors provided to help with reaching all areas of the fair and drive footfall to the stand
- Promotions won through games
- Product samples distributed
- Vouchers and promotional codes distributed through wearable merchandise
Deliverables
- Promotional Staffing - Brand Ambassadors
- Logistics
- Field Marketing
- Experiential Marketing
- Product Sampling