Domino’s

Domino's Pizza, Inc.

Domino's is an American pizza restaurant chain founded in 1960, across the Atlantic in America.

As of February 2018, Domino's had sold more than any other pizza seller worldwide.

Case Study

• To raise brand awareness for new students
• To provide samples of product in order to create new brand loyalties
• To create a buzz around the brand at the freshers' fair

• Brand Ambassadors provided to help with reaching all areas of the fair and drive footfall to the stand
• Promotions won through games
• Product samples distributed
• Vouchers and promotional codes distributed through wearable merchandise

Deliverables

• Promotional Staffing - Brand Ambassadors
• Logistics
• Field Marketing
• Experiential Marketing
• Product Sampling