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21st November 2022
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Will a video-focused Instagram see success or downfall?
Instagram has seen a backlash following its trial stages of full-screen sharing as they move toward becoming a predominantly video-sharing platform. Most likely due to fears amidst the rise in...

7th November 2022
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5-ways brand ambassadors can enhance your promotions
What is a brand ambassador? The definition of a brand ambassador differs depending on the context you are referring to; however, within this blog, we will be addressing brand ambassadors...

31st October 2022
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Four reasons why your business should use TikTok
TikTok for those who don’t know is a short-form video hosting platform with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million...

1st September 2022
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How to get the most when working with promotional staff
For most live events, it’s necessary to have some brand ambassadors/promoters there working. Brand ambassadors are a sincere, authentic, and credible way of marketing your brand. Nowadays, traditional advertising tactics...

18th August 2022
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Cracking the code behind experiential marketing
During the pandemic, marketers were forced to embrace digital marketing more than they usually would, especially when it came to experiential marketing. Experiential marketing was one of the hardest hit...

8th August 2022
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How to select the right influencer for your brand
Influencers are always a deep subject to discuss when it comes to marketing. That style of marketing has risen over the years. Using influencers comes with many questions, from picking...

4th August 2022
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How Gen Z is finding edutainment in ‘fintech’ brands on TikTok
Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...

28th July 2022
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How do I effectively run a multichannel marketing campaign?
Multichannel marketing campaigns are a great way to raise brand awareness and create secondary touch points as you reach your audience through multiple channels. This means they are continually exposed...

18th July 2022
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The future of marketing in the metaverse
Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...

10th July 2022
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How Aldi is dominating the internet through marketing
We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...

1st July 2022
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How COVID-19 has changed the focus on sampling
The world has changed since COVID-19 took us all by surprise. All businesses were hit by the pandemic as we scrambled to find ways to combat the virus. While the...

23rd June 2022
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How to utilise an omnichannel marketing strategy!
Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....

14th June 2022
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Are pop-up stores coming back stronger following the pandemic?
Following the pandemic, we have seen a rise in the consumer need for interaction. With more people willing to try new things, now is the perfect time to utilise a...

7th June 2022
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From a start-up to a scale-up. Exciting growth ahead of GottaBe!
Founder and Managing Director, Tomasz Dyl recently took part in the prestigious Goldman Sachs’ 10K Small Businesses programme in the UK, delivered in partnership with the University of Oxford and...

25th May 2022
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GottaBe! top 10 locations for F2F this summer
Summer 2022 will be a popular time for marketers to reach audiences face-to-face after the last 2 years of COVID restrictions. London has many ideal locations for marketers to engage...