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Featured image for “Will a video-focused Instagram see success or downfall?”

21st November 2022
 / 
Digital Marketing
Influencer marketing
Insights

Will a video-focused Instagram see success or downfall?


Instagram has seen a backlash following its trial stages of full-screen sharing as they move toward becoming a predominantly video-sharing platform. Most likely due to fears amidst the rise in...
Featured image for “<strong>5-ways brand ambassadors can enhance your promotions</strong> ”

7th November 2022
 / 
Experiential Marketing
Field Marketing

5-ways brand ambassadors can enhance your promotions 


What is a brand ambassador?  The definition of a brand ambassador differs depending on the context you are referring to; however, within this blog, we will be addressing brand ambassadors...
Featured image for “Four reasons why your business should use TikTok”

31st October 2022
 / 
Digital Marketing
Influencer marketing
Insights

Four reasons why your business should use TikTok


TikTok for those who don’t know is a short-form video hosting platform with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million...
Featured image for “How to get the most when working with promotional staff”

1st September 2022
 / 
Events
Influencer marketing
Insights

How to get the most when working with promotional staff


For most live events, it’s necessary to have some brand ambassadors/promoters there working. Brand ambassadors are a sincere, authentic, and credible way of marketing your brand. Nowadays, traditional advertising tactics...
Featured image for “Cracking the code behind experiential marketing”

18th August 2022
 / 
Experiential Marketing

Cracking the code behind experiential marketing


During the pandemic, marketers were forced to embrace digital marketing more than they usually would, especially when it came to experiential marketing. Experiential marketing was one of the hardest hit...
Featured image for “How to select the right influencer for your brand”

8th August 2022
 / 
Digital Marketing
Influencer marketing
Insights

How to select the right influencer for your brand


Influencers are always a deep subject to discuss when it comes to marketing. That style of marketing has risen over the years. Using influencers comes with many questions, from picking...
Featured image for “How Gen Z is finding edutainment in ‘fintech’ brands on TikTok”

4th August 2022
 / 
Digital Marketing
Experiential Marketing
Field Marketing
Influencer marketing

How Gen Z is finding edutainment in ‘fintech’ brands on TikTok


Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...
Featured image for “How do I effectively run a multichannel marketing campaign?”

28th July 2022
 / 
Insights

How do I effectively run a multichannel marketing campaign?


Multichannel marketing campaigns are a great way to raise brand awareness and create secondary touch points as you reach your audience through multiple channels. This means they are continually exposed...
Featured image for “The future of marketing in the metaverse”

18th July 2022
 / 
Digital Marketing
Events
Field Marketing
Influencer marketing
Insights

The future of marketing in the metaverse


Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...
Featured image for “How Aldi is dominating the internet through marketing”

10th July 2022
 / 
Digital Marketing
Experiential Marketing

How Aldi is dominating the internet through marketing


We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...
Featured image for “How COVID-19 has changed the focus on sampling”

1st July 2022
 / 
Field Marketing

How COVID-19 has changed the focus on sampling


The world has changed since COVID-19 took us all by surprise. All businesses were hit by the pandemic as we scrambled to find ways to combat the virus. While the...
Featured image for “How to utilise an omnichannel marketing strategy!”

23rd June 2022
 / 
Digital Marketing
Experiential Marketing

How to utilise an omnichannel marketing strategy!


Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....
Featured image for “Are pop-up stores coming back stronger following the pandemic?”

14th June 2022
 / 
Field Marketing

Are pop-up stores coming back stronger following the pandemic?


Following the pandemic, we have seen a rise in the consumer need for interaction. With more people willing to try new things, now is the perfect time to utilise a...
Featured image for “From a start-up to a scale-up. Exciting growth ahead of GottaBe! ”

7th June 2022
 / 
Celebrations
News

From a start-up to a scale-up. Exciting growth ahead of GottaBe! 


Founder and Managing Director, Tomasz Dyl recently took part in the prestigious Goldman Sachs’ 10K Small Businesses programme in the UK, delivered in partnership with the University of Oxford and...
Featured image for “GottaBe! top 10 locations for F2F this summer”

25th May 2022
 / 
Experiential Marketing
Field Marketing

GottaBe! top 10 locations for F2F this summer


Summer 2022 will be a popular time for marketers to reach audiences face-to-face after the last 2 years of COVID restrictions. London has many ideal locations for marketers to engage...