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Featured image for “Celebrating 15 years of GottaBe!”

1st March 2023
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Celebrations

Celebrating 15 years of GottaBe!


15 things you didn’t know about GottaBe! It’s the 1st of March; for some, this may not be a significant day, but for us, it’s a day to celebrate, as it’s...
Featured image for “<strong>Wet Sampling vs Dry Sampling: What is the difference? </strong>”

20th February 2023
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Product Sampling

Wet Sampling vs Dry Sampling: What is the difference? 


What is sampling? Sampling is a popular marketing technique that involves giving consumers a taste or trial of a product to generate interest and build brand awareness. However, when planning...
Featured image for “7 Steps to Product Sampling Campaign Heaven”

7th February 2023
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Product Sampling

7 Steps to Product Sampling Campaign Heaven


Product sampling explained.  Are you searching for a fresh strategy to boost your brand? To engage customers in fresh and exciting ways, businesses all over the world are increasingly beginning to...
Featured image for “<strong>4 ways authenticity will benefit your brand in 2023</strong>”

23rd January 2023
 / 
Insights

4 ways authenticity will benefit your brand in 2023


The rise in the popularity of authenticity is nothing new, but as we begin 2023, we must recognise its power for brands and why the trend is so important to...
Featured image for “3 Brilliant Product Sampling Examples in 2022. ”

9th January 2023
 / 
Events
Experiential Marketing
Field Marketing

3 Brilliant Product Sampling Examples in 2022. 


What is product sampling? Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content. Product...
Featured image for “<strong>How to survive the Marketing challenges of 2023 </strong>”

14th December 2022
 / 
Insights

How to survive the Marketing challenges of 2023 


As we begin 2023, it is impossible not to consider the marketing challenges that we may come up against. But with planning and preparation, it is possible to get ahead...
Featured image for “Our favourite Christmas Marketing Campaigns of 2022”

5th December 2022
 / 
Insights

Our favourite Christmas Marketing Campaigns of 2022


This year, an unprecedented 16 Christmas ads achieved five-star scores. Ordinarily just 1% of ads in testing reach the top rank, and in 2021 only two Christmas ads made the...
Featured image for “Will a video-focused Instagram see success or downfall?”

21st November 2022
 / 
Digital Marketing
Influencer marketing
Insights

Will a video-focused Instagram see success or downfall?


Instagram has seen a backlash following its trial stages of full-screen sharing as they move toward becoming a predominantly video-sharing platform. Most likely due to fears amidst the rise in...
Featured image for “<strong>5-ways brand ambassadors can enhance your promotions</strong> ”

7th November 2022
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Experiential Marketing
Field Marketing

5-ways brand ambassadors can enhance your promotions 


What is a brand ambassador?  The definition of a brand ambassador differs depending on the context you are referring to; however, within this blog, we will be addressing brand ambassadors...
Featured image for “Four reasons why your business should use TikTok”

31st October 2022
 / 
Digital Marketing
Influencer marketing
Insights

Four reasons why your business should use TikTok


TikTok for those who don’t know is a short-form video hosting platform with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million...
Featured image for “How to get the most when working with promotional staff”

1st September 2022
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Events
Influencer marketing
Insights

How to get the most when working with promotional staff


For most live events, it’s necessary to have some brand ambassadors/promoters there working. Brand ambassadors are a sincere, authentic, and credible way of marketing your brand. Nowadays, traditional advertising tactics...
Featured image for “Cracking the code behind experiential marketing”

18th August 2022
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Experiential Marketing

Cracking the code behind experiential marketing


During the pandemic, marketers were forced to embrace digital marketing more than they usually would, especially when it came to experiential marketing. Experiential marketing was one of the hardest hit...
Featured image for “How to select the right influencer for your brand”

8th August 2022
 / 
Digital Marketing
Influencer marketing
Insights

How to select the right influencer for your brand


Influencers are always a deep subject to discuss when it comes to marketing. That style of marketing has risen over the years. Using influencers comes with many questions, from picking...
Featured image for “How Gen Z is finding edutainment in ‘fintech’ brands on TikTok”

4th August 2022
 / 
Digital Marketing
Experiential Marketing
Field Marketing
Influencer marketing

How Gen Z is finding edutainment in ‘fintech’ brands on TikTok


Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...
Featured image for “How do I effectively run a multichannel marketing campaign?”

28th July 2022
 / 
Insights

How do I effectively run a multichannel marketing campaign?


Multichannel marketing campaigns are a great way to raise brand awareness and create secondary touch points as you reach your audience through multiple channels. This means they are continually exposed...