Blog

Instagram has seen a backlash following its trial stages of full-screen sharing as they move toward becoming a predominantly video-sharing platform. Most likely due to fears amidst the rise in...

What is a brand ambassador?  The definition of a brand ambassador differs depending on the context you are referring to; however, within this blog, we will be addressing brand ambassadors...

TikTok for those who don’t know is a short-form video hosting platform with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million...

For most live events, it’s necessary to have some brand ambassadors/promoters there working. Brand ambassadors are a sincere, authentic, and credible way of marketing your brand. Nowadays, traditional advertising tactics...

During the pandemic, marketers were forced to embrace digital marketing more than they usually would, especially when it came to experiential marketing. Experiential marketing was one of the hardest hit...

Influencers are always a deep subject to discuss when it comes to marketing. That style of marketing has risen over the years. Using influencers comes with many questions, from picking...

Finance and TikTok are not words we would generally picture together. However, Gen Z is turning to this platform for some edutainment about finances, mortgages, investments, and more. This blog...

Multichannel marketing campaigns are a great way to raise brand awareness and create secondary touch points as you reach your audience through multiple channels. This means they are continually exposed...

Earlier this year it was announced that a new digital sphere is being worked on, the Metaverse. This new platform is another avenue for marketers to explore. Metaverse will require...

We have all seen those tweets and memes come up about Aldi’s latest tweet. Remember the debate over #FreeCuthbert after a lawsuit was filed by Marks & Spencer’s. Since then Aldi...

The world has changed since COVID-19 took us all by surprise. All businesses were hit by the pandemic as we scrambled to find ways to combat the virus. While the...

Omnichannel marketing is an excellent tool for creating a seamless experience for consumers leading them into the marketing funnel. When used right, it can be a highly effective marketing strategy....

Following the pandemic, we have seen a rise in the consumer need for interaction. With more people willing to try new things, now is the perfect time to utilise a...

Founder and Managing Director, Tomasz Dyl recently took part in the prestigious Goldman Sachs’ 10K Small Businesses programme in the UK, delivered in partnership with the University of Oxford and...

Summer 2022 will be a popular time for marketers to reach audiences face-to-face after the last 2 years of COVID restrictions. London has many ideal locations for marketers to engage...