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Featured image for “How to market to Gen-Z”

24th February 2022
 / 
Digital Marketing
Insights

How to market to Gen-Z


We often hear people talk about the purchasing power Gen Z  hold, but how does this affect marketers in 2022? Well, the generation that grew up with technology and has...
Featured image for “How to hashtag in 2022”

16th February 2022
 / 
Digital Marketing
Insights

How to hashtag in 2022


You may have seen a hashtag # whilst scrolling on social media but not know their purpose or why anyone bothers using them. 2022 has seen many developments in technology...
Featured image for “How do consumers see festival sampling?”

8th February 2022
 / 
Events
Experiential Marketing
Field Marketing

How do consumers see festival sampling?


Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall. Whilst Highstreet sampling is effective, consumers attending festivals are...
Featured image for “The rising trend of video – why is video content becoming so popular?”

2nd February 2022
 / 
Digital Marketing
Insights

The rising trend of video – why is video content becoming so popular?


With video marketing statistics trending at an all-time high. The number of businesses using video as a marketing tool has increased by 41% since 2016. GottaBe! will investigate the rising trend of...
Featured image for “Tackling 2022′ Marketing Challenges Head-on: How to measure the effectiveness of offline campaigns”

28th January 2022
 / 
Insights

Tackling 2022′ Marketing Challenges Head-on: How to measure the effectiveness of offline campaigns


Measuring the effectiveness of offline ads is not as simple as reading the tools built into your digital marketing systems, but it is important! Understanding how to measure the effectiveness...
Featured image for “How to measure brand sentiment effectively”

19th January 2022
 / 
Digital Marketing
Insights

How to measure brand sentiment effectively


Sentiment can be hard to define as there is no singular measure. We must look at various metrics when measuring brand sentiment as this will give us a better understanding...
Featured image for “Tackling 2022′ Marketing Challenges Head-on: How to prove return on investment”

14th January 2022
 / 
Digital Marketing
Insights

Tackling 2022′ Marketing Challenges Head-on: How to prove return on investment


ROI or return on investment is something we see a lot in marketing, it is widely discussed and the best way to measure your marketing efforts. However, a recent report that surveyed...
Featured image for “Reasons to measure advertising effectiveness”

5th January 2022
 / 
Digital Marketing
Insights

Reasons to measure advertising effectiveness


Measuring the effectiveness of advertising is essential as it provides marketers with insight into the campaign’s return on investment. It can also build a necessary part of attaining buy-in from...
Featured image for “Marketing Challenges 2022: How to get quality leads”

21st December 2021
 / 
Digital Marketing
Influencer marketing
Insights

Marketing Challenges 2022: How to get quality leads


Understanding how to get quality leads is one of the marketers’ biggest challenges, and this is more prevalent as we head into 2022, with consumers overwhelmed by choice. 37% of...
Featured image for “Marketing challenges 2022 – How to reach the right audience”

15th December 2021
 / 
Digital Marketing
Events
Field Marketing
Insights

Marketing challenges 2022 – How to reach the right audience


Knowing how to reach the right audience is key to delivering an effective campaign. By understanding your audience your brand can create targeted ads that meet consumer needs. We will...
Featured image for “GottaBe! Festive Opening Hours 2021”

10th December 2021
 / 
Insights
News

GottaBe! Festive Opening Hours 2021


Another year comes to an end… and what a year it has been for us! 2021 has been a time of uncertainty for us all as we discovered post-pandemic life,...
Featured image for “Do you need to have a brand purpose to be successful in modern consumerism?”

7th December 2021
 / 
Insights

Do you need to have a brand purpose to be successful in modern consumerism?


Brand purpose is the what, why, and how of your business and it is more than the products or services you sell. It helps your brand to stand out in...
Featured image for “Social media marketing – a guide to tools you might not be aware of”

23rd November 2021
 / 
Digital Marketing
Insights

Social media marketing – a guide to tools you might not be aware of


Social media is constantly evolving, and features continue to be added. It can sometimes seem overwhelming when trying to keep up with the latest digital advancements. The team here at...
Featured image for “How effective is direct marketing?”

15th November 2021
 / 
Digital Marketing
Field Marketing

How effective is direct marketing?


Direct marketing can be highly effective when marketers understand their target audience. There are many ways to deliver direct marketing to customers so understanding which type is most appropriate for...
Featured image for “Experiential alcohol marketing – how to get your alcohol brand noticed in a crowded market”

9th November 2021
 / 
Experiential Marketing
Field Marketing

Experiential alcohol marketing – how to get your alcohol brand noticed in a crowded market


In a busy industry, alcohol brands need to run effective marketing campaigns to stand out in a crowded market. Experiential marketing can help your brand stand out as it physically...