17th July 2023
Power of Micro-influencers: Why You Should Consider Micro-influencers in Your Marketing Campaigns
According to a recent survey, 82% of customers said they would follow the recommendations of a micro-influencer. In recent years, the creator economy has been a major drive for reaching audiences and driving...
3rd July 2023
4 Key Considerations for a Successful Freshers’ Fair
Freshers’ fairs are a major attraction for students starting at their new colleges or universities. A fresher’s fair is an event where businesses and organisations meet with incoming students to...
30th May 2023
How to attract your audience in the financial services sector.
There are many ways to attract audiences to your brand but attracting the right audience or a hard-to-reach one can be more complex, especially if you are unsure where to...
15th May 2023
Create valuable content within the financial sector
The content your brand puts out to the world and specifically targeted towards your customers must be factual, correct and valuable to your consumers and your brand. Creating content that...
24th April 2023
How to inspire loyalty in the financial sector
All brands should aim to gain loyalty from their customers as it allows them to build long-lasting connections with their consumers, who will then go on to share word-of-mouth referrals....
11th April 2023
How to engage audiences better in the financial sector?
Financial services are a product that everybody needs, no matter where you originate from, what language you speak or where you choose to reside. So, you would assume it is...
27th March 2023
Direct vs Indirect Sampling: Which is more effective?
Sampling is a great way for your brand to allow consumers to try before they buy, giving them confidence in your product and building brand awareness. Not only is a...
13th March 2023
5 Ways to create a brand experience utilising product sampling
There are many ways for brands to create experiences which align with their product sampling campaigns and won’t break the bank. Surprisingly not all brand experiences require a large budget...
1st March 2023
Celebrating 15 years of GottaBe!
15 things you didn’t know about GottaBe! It’s the 1st of March; for some, this may not be a significant day, but for us, it’s a day to celebrate, as it’s...
20th February 2023
Wet Sampling vs Dry Sampling: What is the difference?
What is sampling? Sampling is a popular marketing technique that involves giving consumers a taste or trial of a product to generate interest and build brand awareness. However, when planning...
7th February 2023
7 Steps to Product Sampling Campaign Heaven
Product sampling explained. Are you searching for a fresh strategy to boost your brand? To engage customers in fresh and exciting ways, businesses all over the world are increasingly beginning to...
23rd January 2023
4 ways authenticity will benefit your brand in 2023
The rise in the popularity of authenticity is nothing new, but as we begin 2023, we must recognise its power for brands and why the trend is so important to...
9th January 2023
3 Brilliant Product Sampling Examples in 2022.
What is product sampling? Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content. Product...
14th December 2022
How to survive the Marketing challenges of 2023
As we begin 2023, it is impossible not to consider the marketing challenges that we may come up against. But with planning and preparation, it is possible to get ahead...
5th December 2022
Our favourite Christmas Marketing Campaigns of 2022
This year, an unprecedented 16 Christmas ads achieved five-star scores. Ordinarily just 1% of ads in testing reach the top rank, and in 2021 only two Christmas ads made the...