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According to a recent survey,  82% of customers said they would follow the recommendations of a micro-influencer. In recent years, the creator economy has been a major drive for reaching audiences and driving...

Freshers’ fairs are a major attraction for students starting at their new colleges or universities. A fresher’s fair is an event where businesses and organisations meet with incoming students to...

There are many ways to attract audiences to your brand but attracting the right audience or a hard-to-reach one can be more complex, especially if you are unsure where to...

The content your brand puts out to the world and specifically targeted towards your customers must be factual, correct and valuable to your consumers and your brand. Creating content that...

All brands should aim to gain loyalty from their customers as it allows them to build long-lasting connections with their consumers, who will then go on to share word-of-mouth referrals....

Financial services are a product that everybody needs, no matter where you originate from, what language you speak or where you choose to reside. So, you would assume it is...

Sampling is a great way for your brand to allow consumers to try before they buy, giving them confidence in your product and building brand awareness. Not only is a...

There are many ways for brands to create experiences which align with their product sampling campaigns and won’t break the bank. Surprisingly not all brand experiences require a large budget...

15 things you didn’t know about GottaBe! It’s the 1st of March; for some, this may not be a significant day, but for us, it’s a day to celebrate, as it’s...

What is sampling? Sampling is a popular marketing technique that involves giving consumers a taste or trial of a product to generate interest and build brand awareness. However, when planning...

Product sampling explained.  Are you searching for a fresh strategy to boost your brand? To engage customers in fresh and exciting ways, businesses all over the world are increasingly beginning to...

The rise in the popularity of authenticity is nothing new, but as we begin 2023, we must recognise its power for brands and why the trend is so important to...

What is product sampling? Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content. Product...

As we begin 2023, it is impossible not to consider the marketing challenges that we may come up against. But with planning and preparation, it is possible to get ahead...

This year, an unprecedented 16 Christmas ads achieved five-star scores. Ordinarily just 1% of ads in testing reach the top rank, and in 2021 only two Christmas ads made the...