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Featured image for “Power of Micro-influencers: Why You Should Consider Micro-influencers in Your Marketing Campaigns”

17th July 2023
 / 
Influencer marketing
Insights

Power of Micro-influencers: Why You Should Consider Micro-influencers in Your Marketing Campaigns


According to a recent survey,  82% of customers said they would follow the recommendations of a micro-influencer. In recent years, the creator economy has been a major drive for reaching audiences and driving...
Featured image for “4 Key Considerations for a Successful Freshers’ Fair”

3rd July 2023
 / 
Insights

4 Key Considerations for a Successful Freshers’ Fair


Freshers’ fairs are a major attraction for students starting at their new colleges or universities. A fresher’s fair is an event where businesses and organisations meet with incoming students to...
Featured image for “How to attract your audience in the financial services sector.”

30th May 2023
 / 
Insights

How to attract your audience in the financial services sector.


There are many ways to attract audiences to your brand but attracting the right audience or a hard-to-reach one can be more complex, especially if you are unsure where to...
Featured image for “Create valuable content within the financial sector”

15th May 2023
 / 
Digital Marketing

Create valuable content within the financial sector


The content your brand puts out to the world and specifically targeted towards your customers must be factual, correct and valuable to your consumers and your brand. Creating content that...
Featured image for “How to inspire loyalty in the financial sector”

24th April 2023
 / 
Uncategorised

How to inspire loyalty in the financial sector


All brands should aim to gain loyalty from their customers as it allows them to build long-lasting connections with their consumers, who will then go on to share word-of-mouth referrals....
Featured image for “How to engage audiences better in the financial sector?”

11th April 2023
 / 
Insights

How to engage audiences better in the financial sector?


Financial services are a product that everybody needs, no matter where you originate from, what language you speak or where you choose to reside. So, you would assume it is...
Featured image for “<strong>Direct vs Indirect Sampling: Which is more effective?</strong>”

27th March 2023
 / 
Product Sampling

Direct vs Indirect Sampling: Which is more effective?


Sampling is a great way for your brand to allow consumers to try before they buy, giving them confidence in your product and building brand awareness. Not only is a...
Featured image for “<strong>5 Ways to create a brand experience utilising product sampling</strong> ”

13th March 2023
 / 
Experiential Marketing

5 Ways to create a brand experience utilising product sampling 


There are many ways for brands to create experiences which align with their product sampling campaigns and won’t break the bank. Surprisingly not all brand experiences require a large budget...
Featured image for “Celebrating 15 years of GottaBe!”

1st March 2023
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Celebrations

Celebrating 15 years of GottaBe!


15 things you didn’t know about GottaBe! It’s the 1st of March; for some, this may not be a significant day, but for us, it’s a day to celebrate, as it’s...
Featured image for “<strong>Wet Sampling vs Dry Sampling: What is the difference? </strong>”

20th February 2023
 / 
Product Sampling

Wet Sampling vs Dry Sampling: What is the difference? 


What is sampling? Sampling is a popular marketing technique that involves giving consumers a taste or trial of a product to generate interest and build brand awareness. However, when planning...
Featured image for “7 Steps to Product Sampling Campaign Heaven”

7th February 2023
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Product Sampling

7 Steps to Product Sampling Campaign Heaven


Product sampling explained.  Are you searching for a fresh strategy to boost your brand? To engage customers in fresh and exciting ways, businesses all over the world are increasingly beginning to...
Featured image for “<strong>4 ways authenticity will benefit your brand in 2023</strong>”

23rd January 2023
 / 
Insights

4 ways authenticity will benefit your brand in 2023


The rise in the popularity of authenticity is nothing new, but as we begin 2023, we must recognise its power for brands and why the trend is so important to...
Featured image for “3 Brilliant Product Sampling Examples in 2022. ”

9th January 2023
 / 
Events
Experiential Marketing
Field Marketing

3 Brilliant Product Sampling Examples in 2022. 


What is product sampling? Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback, and other revenue-boosting user-generated content. Product...
Featured image for “<strong>How to survive the Marketing challenges of 2023 </strong>”

14th December 2022
 / 
Insights

How to survive the Marketing challenges of 2023 


As we begin 2023, it is impossible not to consider the marketing challenges that we may come up against. But with planning and preparation, it is possible to get ahead...
Featured image for “Our favourite Christmas Marketing Campaigns of 2022”

5th December 2022
 / 
Insights

Our favourite Christmas Marketing Campaigns of 2022


This year, an unprecedented 16 Christmas ads achieved five-star scores. Ordinarily just 1% of ads in testing reach the top rank, and in 2021 only two Christmas ads made the...