Blog

We often hear people talk about the purchasing power Gen Z  hold, but how does this affect marketers in 2022? Well, the generation that grew up with technology and has...

You may have seen a hashtag # whilst scrolling on social media but not know their purpose or why anyone bothers using them. 2022 has seen many developments in technology...

Sampling activations at festivals provide your brand with the opportunity to take your product to an event with a guaranteed footfall. Whilst Highstreet sampling is effective, consumers attending festivals are...

With video marketing statistics trending at an all-time high. The number of businesses using video as a marketing tool has increased by 41% since 2016. GottaBe! will investigate the rising trend of...

Measuring the effectiveness of offline ads is not as simple as reading the tools built into your digital marketing systems, but it is important! Understanding how to measure the effectiveness...

Sentiment can be hard to define as there is no singular measure. We must look at various metrics when measuring brand sentiment as this will give us a better understanding...

ROI or return on investment is something we see a lot in marketing, it is widely discussed and the best way to measure your marketing efforts. However, a recent report that surveyed...

Measuring the effectiveness of advertising is essential as it provides marketers with insight into the campaign’s return on investment. It can also build a necessary part of attaining buy-in from...

Understanding how to get quality leads is one of the marketers’ biggest challenges, and this is more prevalent as we head into 2022, with consumers overwhelmed by choice. 37% of...

Knowing how to reach the right audience is key to delivering an effective campaign. By understanding your audience your brand can create targeted ads that meet consumer needs. We will...

Another year comes to an end… and what a year it has been for us! 2021 has been a time of uncertainty for us all as we discovered post-pandemic life,...

Brand purpose is the what, why, and how of your business and it is more than the products or services you sell. It helps your brand to stand out in...

Social media is constantly evolving, and features continue to be added. It can sometimes seem overwhelming when trying to keep up with the latest digital advancements. The team here at...

Direct marketing can be highly effective when marketers understand their target audience. There are many ways to deliver direct marketing to customers so understanding which type is most appropriate for...

In a busy industry, alcohol brands need to run effective marketing campaigns to stand out in a crowded market. Experiential marketing can help your brand stand out as it physically...