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Southern Co-op gets fresh for Freshers

In News by Sam Lovell

As the new academic year is in full swing, the team at GottaBe! worked with Southern Coop to engage with new students at the University of Southampton, Bournemouth , Portsmouth and Bristol to promote Southern Coop food and their 10% NUS discount for students. This was a perfect way to make the transition to moving into university less daunting and …

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Peer-to-peer marketing, have you tried it yet?

In News by Sam Lovell

In A. Ries and J. Trout’s book “Positioning: The Battle of Your Mind”, they talk about the unbearable noise customers have to deal with nowadays. The authors argue that the marketing and advertisement world is over communicated; making it even more difficult for our message to get to the target audience. To stand out from the crowd and get their …