Why ethnic marketing should be part of your 2015 plan?

In News by Sam Lovell

Britain’s multicultural population is booming and has an ethnic population of over 8 million accounting for around 13% of the total population. Each year the ethnic population is steadily growing by on average 2.5%. The UKs multicultural population has a disposable income of over £300 billion, and it isn’t surprising to see that multicultural Britain is where the future customers …

The value of Halloween

In News by Sam Lovell

So with UK shoppers spending more than £300 million throughout the Halloween period in 2013 (AOL, 2013) this year is going to be bigger and better than the last; that’s a guarantee, but still far from our friends across the pond in the US where they were reported to have spent over $6.9bn on costumes alone last year. So what is …