The team at GottaBe! often get asked for tips on catchy headlines and teasers that can be used as part of a marketing campaign. Whether it’s a leaflet, website, blog, catalogue, brochure or even promotional book, here is what we’ve put together.Â
Like any great book title, a great headline is meant to capture the attention of the reader. This is the same for the blurb on the back of a book, written to entice the reader to flip to page one. Whatever you are reading they create the first impression, set the tone of words which will follow and provide clues to the content. When neither are enticing or informative, the reader will put it down and move on to the next, more interesting one.
A standout headline is even more important in the world of search engine traffic, where readers quickly scan their search engine results to find a title to the topic that most closely matches the information they are searching for. Googleâ€™s ranking algorithm also places a premium on strong titleâ€™s and elevates the best ones to the top of the search results – snappy, short headlines are critical for readers to find your article with ease.
In one or two sentences the teaser must give just enough information to catch and wet the readerâ€™s appetite and continue. These opening sentences appear everywhere, from the top of a press release, on news websites, in books and on social media platforms â€“ with the importance to be eye catching vital.
Creating catchy worthwhile titles and teasers can leave even the most talented of writers searching their brains for the ultimate draw. A little secret is that traditional printed journalists rarely write their own headlines. Instead they leave this to copy editors, who are paid for composing headlines and teasers that are both witty and informative.
Mastering the art of writing headlines and teasers takes practice. As you start to develop these skills, keep in mind the following tips:
Written by John Stoffel, Business Development Manager