‘john lewis ’ Tag

The Spectacle of Christmas Marketing

With Christmas fast approaching, the seasonal deluge of marketing campaigns from the world’s biggest brands begins to excite every one of our five senses. As early as late October we are already made aware that Christmas is coming, as adverts begin to inch their way on to our screens and into the pages of magazines […]

Read more

How Black Friday is taking the UK by storm?

Traditionally, Black Friday marks a key date in the American calendar where consumers go crazy in what is seen as the unofficial countdown to Christmas. It marks the first Friday after Thanks Giving and has become the busiest retail day of the year in the United States, with huge discounts given to shoppers for one […]

Read more