Introducing students to The Southern Co-operative

At some point throughout your lifetime you will no doubt go through the stresses of moving to a new home, packing away your belongings to start a new life. This is hard enough as an adult, but even more nerve racking when you’re a fresher, moving away from home for the first time.

As a result, The Southern Co-operative have been helping students to reduce the pressures of Freshers’ img_40403life, by making their first shop a little easier and offering them the opportunity to purchase a carefully selected basket full of living essentials, including pasta, sugar, coffee, milk and cleaning products.

This has been achieved through a team of GottaBe! Brand Ambassadors, who have been engaging with students outside Halls of Residence, giving them the chance to purchase the essentials basket already made for them at the till, as well as handing out vouchers and samples of bakery products to try – including brownies, rocky road and flapjacks.

On top of this our Brand Ambassadors were spreading what is probably one of the most important messages a student can hear, by telling them how they can save 10% on their Co-op shop by showing a valid NUS card.

img_30303Not only this, but during Freshers’ Fairs, our team increased Co-op’s exposure by giving students the opportunity to win vouchers by taking a ‘shelfie’ inside a giant Facebook cut out. Plus, for those who were a little camera shy, our Brand Ambassadors gave them them the chance to play Spin to Win, a wheel of fortune inspired game with 1000s of prizes to win!

This was GottaBe!’ first project with the Southern Co-operative. The Client, Lucy Avison of The Southern Co-operative said: “Our first ever Freshers Fair was a huge success, and we were hugely helped by the GottaBe! team! The guidance and advice on the best approach for engaging with students was invaluable. Together we came up with a formula that the students seemed to really enjoy on the day and even better, resulted in visits to our stores in the city centre. The student market is of real value to us as a retailer and we’ll definitely be calling on GottaBe! to support us with the planning and delivery of our future student-focussed campaigns.”

Story written by Tomasz Dyl, Managing Director of GottaBe!

Selection of pictures from the campaign:

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