Western Union

2000px-Logo_Western_Union_WU.svg

.

Client: Western Union

Western Union is a global leader in international money transfers. An American company, they have several divisions, with products such as person-to-person money transfer, money orders, business payments and commercial services.

.

Case Study: Merchandising

.

Date: February 2015

.

The Objective:

> Visit a range of Western Union agent locations and merchandise them with materials introducing new pricing for the Filipino, Nigerian, Romanian, Polish, Bulgarian, USA & Canadian and Eurozone corridors.

.

Mechanics:

> Visit over 2500 stores across the UK, merchandising them with posters and flyers – all introducing new pricing for the Filipino, Nigerian, Romanian, Polish, Bulgarian, USA & Canadian and Eurozone corridors.

> Informing store staff about the changes in pricing and making sure they understand the differences.

.

GottaBe! Life:

> Promotional Staffing – Brand Ambassadors

> Face2Face Engagement

> Merchandising

.

Testimonial:

“I have been very impressed with your approachability and speedy response times, whenever a request is sent. Thanks to Tomasz, even very last minutes projects run smoothly and I know that they are in good hands. I would go as far as to say you set a benchmark in client management that other companies could learn a lot from.”

Andrea Simon – Assistant Marketing Manager Western Union

.

“GottaBe! is the marketing agency to partner with! I’m very grateful for the support and new ideas we received from the GottaBe! team. They over deliver, they are pro-active and don’t wait for us to direct them all the time, which is very helpful.

The team at GottaBe! are organised and friendly and have an in depth knowledge of field and experiential marketing so I’m more than happy to recommend GottaBe! to any company seeking for this kind of expertise.

David Guati – Marketing Specialist UK, Ireland & Nordics Western Union

.

WP_20150319_009

DSC_0691

2015-03-29 12.35.54

DSC_0698

2015-03-20 11.48.36

20150320_173005

WP_20150319_002