Solent University

solent

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Client: Southampton Solent University

Southampton Solent University is one of two Universities in Southampton and has over 20,000 students. It has a number of campuses and strives to work with local business and professional bodies.

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Case Study: You Can Do It Too

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Date: Winter 2013

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The Objective:

> To capture data and register third year students onto job portals and placement schemes linked to the University.

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Mechanics:

> Provide staffing with iPads and other data capture methods, to engage with students and get them signed up onto portals and placement schemes, to help further their education.

> Provide training for Brand Ambassadors about the schemes so they could confidently promote to third year students.

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How Did We Do?

> 1,000 doughnuts sampled as part of the campaign – achieving a 74% conversion ratio for sign ups over the course of 6 days

> Brand Ambassadors matched at a similar age to the target audience, for better face-to-face engagement.

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GottaBe! Life:

> Promotional Staffing – Brand Ambassadors

> Face2Face Engagement

> Print

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