Solent University
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Client: Southampton Solent University
Southampton Solent University is one of two Universities in Southampton and has over 20,000 students. It has a number of campuses and strives to work with local business and professional bodies.
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Case Study: You Can Do It Too
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Date: Winter 2013
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The Objective:
> To capture data and register third year students onto job portals and placement schemes linked to the University.
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Mechanics:
> Provide staffing with iPads and other data capture methods, to engage with students and get them signed up onto portals and placement schemes, to help further their education.
> Provide training for Brand Ambassadors about the schemes so they could confidently promote to third year students.
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How Did We Do?
> 1,000 doughnuts sampled as part of the campaign – achieving a 74% conversion ratio for sign ups over the course of 6 days
> Brand Ambassadors matched at a similar age to the target audience, for better face-to-face engagement.
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GottaBe! Life:
> Promotional Staffing – Brand Ambassadors
> Face2Face Engagement
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