Norton by Symantec



Client: Norton by Symantec

Norton Security is developed by Symantec the global leader in cybersecurity who has more users than its competitors. Norton software is cross-platform across PC & Apple devices.


Case Study: Norton Roadshow 2016


Date: April 25th to April 29th 2016


The Objective:

> To come up with four Game Room scenarios to train retail staff on Norton products.

> Create a concept that is easily transportable across a number of locations during a week-long roadshow.

> Manage the roadshow, from campaign creative, all the way through to design, implementation and execution.



> Running on the themes of security and viruses, GottaBe! created four Game Rooms to train retail staff on specific areas of Norton software – Zombie Escape, Castle Showdown, Jungle Run and Graffiti Fiends.

> Design, print, create and source a range of components to make a game for each Game Room – including back drops and additional props.

> Plan and run the logistics of each Game Room to four locations across the UK – Reading, Southampton, Bristol and Cardiff.

> Provide Brand Ambassadors at each location as well as the logistics of GottaBe! staff.

> Design, source and manage bespoke Norton Roadshow website for retail staff to register on.

> Send out newsletters to retail staff to encourage them to register for the Norton Roadshow and remind them of their attendance.

> Register and assist retail staff during, between and after the event.


GottaBe! Life:

> Campaign creative

> Set and game design, build, sourcing

> Promotional Staffing – Brand Ambassadors

> E-marketing 

> Website design

> Film and editing (including GoPro)

> Printing services

> Merchandise production

> Logistics

> Roadshow

> Events management

> Uniform production



“GottaBe! were great throughout the process – they were very easy to work with, went over & above to help, and took responsibility for delivering what we agreed in full, on budget & on time

I wouldn’t hesitate to use them again or recommend them to others who want a dependable event execution agency”

Ben Cannon, Marketing Manager, Norton UK