Jamie Magazine

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Client: Jamie Magazine (Jamie Oliver)

Jamie Magazine is an award winning food, travel & lifestyle magazine from world famous chef – Jamie Oliver. Each issue has brand new recipes from not only Jamie Oliver himself, but also other famous chefs.

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Case Study: Ideal Home Show

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Date: December 2014

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The Objective:

> Raise awareness of Jamie Magazine at the Ideal Home Show, signing up event goers to the magazine and interacting with them.

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Mechanics:

> Getting event goers to sign up to Jamie Magazine on the spot at the show, as well as giving out a free gift with every annual sign up made – a free Jamie Oliver cookbook.

> Provide 2x Brand Ambassadors in a 2 hour time window before the show started, after the magazine was initially let down by a previous agency.

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How did we do?

> Over the 2 day show, signed up more than 40 people to an annual subscription of Jamie Magazine.

> Handed out numerous goody bags to people who signed up to the magazine, including a Jamie Oliver cookbook.

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GottaBe! Life:

> Promotional Staffing – Brand Ambassadors

> Face2Face Engagement

> Data Capture

> Membership Signups

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