Rekorderlig

logo-rekorderlig

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Client: Rekorderlig

Rekorderlig is a well known cider brand from Sweden. They have numerous flavours, from the traditional Apple to the more exotic Passion Fruit and Wild Berries and are stocked in all major supermarkets and beverage chains.

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Case Study: Sampling – Ideal Collection, Summer Fête Chichester Marina

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Date: July 2015

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The Objective:

> Sample two flavours of Rekorderlig Cider, drive footfall to the Rekorderlig Citroën van and carryout data capture.

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Mechanics:

> Have Brand Ambassadors blind test samples of Strawberry & Lime and Passion Fruit flavoured Rekorderlig Cider to visitors at Chichester Marina’s Summer Fête, getting them to guess the flavour and then enter a prize draw to win a crate at the end of the day.

> Directing footfall after samples handed out towards a Rekorderlig truck, to push sales on the day.

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How Did We Do?

> 300 samples handed out during the course of the afternoon.

> 109% increase in sales of the cider on the day of the activity.

> 103 people entered into a draw with 1 lucky winner.

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GottaBe! Life:

> Promotional Staffing – Brand Ambassadors

> Face2Face Engagement

> Sampling

> Data Capture

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Testimonial:

“I was amazed by GottaBe!’s professional approach. They went above and beyond in every aspect of the campaign – adding value at every opportunity. I wouldn’t hesitate in recommending Tomasz and his team to anyone”

Dan Turner – Ideal Collection in partnership with Rekorderlig

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