10 tips on Experiential Marketing

When planning an experiential marketing campaign / gig, its important to consider many things. To make your life easier, the creative team at GottaBe! has prepared 聽a list of 10 tips – most important bits for you to remember when planning next campaign.

Should you need any help with one or more of those aspects, then please feel free to drop us a line or give us a call, we will be happy to help

1. Pick the right venue:

路聽聽聽聽聽聽聽聽聽Shopping Centre?
路聽聽聽聽聽聽聽聽聽Supermarket?
路聽聽聽聽聽聽聽聽聽Festival?
路聽聽聽聽聽聽聽聽聽Train Station?
路聽聽聽聽聽聽聽聽聽Airport?
Many venues get booked early, so plan ahead.
2.聽聽聽Make it memorable:
Make it fun and interactive for the audience to remember. Be unique don鈥檛 do what others have done previously.
3.聽聽聽Every second counts 鈥 you only have a few seconds to get the potential customer aware:
Keep it short and sweet but interactive and clear
4.聽聽聽Offer free samples:
Everyone loves a free sample, don鈥檛 you? You may also want to provide discount vouchers to drive further purchase and a list of local stockists.
5.聽聽聽Give them a reason to give you their contact details for follow up and communications post event:
Competitions are ideal for capturing customer information.
6.聽聽聽Think away from the stall:
The use of extra Brand Ambassadors in the area, to drive footfall to the stand.
7.聽聽聽Include pictures and information on your website and social media about the campaign:
This way you are building further awareness of the experiential gig as well as giving a chance to your existing customers to come and experience something new. Create a unique hashtag (#) for your campaign and check social media daily to see the interactions.
8.聽聽聽Make it local:
Involve the local community and media and perhaps think of joint promotions.
9.聽聽聽Prepare for rain or other weather conditions:
Have a backup plan in case the weather takes a turn.
10.聽聽Keep calm & have fun聽yourself:
Enjoy the campaign yourself and experience it just as the customer would. 聽